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PANDEMIC SHOCKS, FINANCIAL INSTITUTIONS, MARKETS AND BEHAVIOURS Tickets, Tue, Dec 15 2020 at 17:00 | Eventbrite. (n.d.). Retrieved March 5, 2021, from https://www.eventbrite.it/e/biglietti-pandemic-shocks-financial-institutions-markets-and-behaviours-131361717433?utm-medium=discovery&utm-campaign=social&utm-content=attendeeshare&aff=estw&utm-source=tw&utm-term=listing#

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I have studied in my International Marketing course here how social media is a cultural institution in society and has an extremely powerful influence on societal structures regarding preferences, levels of acceptance of products/technology, and how consumers are influenced to use them.