- May 2020
Part of the problem of social media is that there is no equivalent to the scientific glassblowers’ sign, or the woodworker’s open door, or Dafna and Jesse’s sandwich boards. On the internet, if you stop speaking: you disappear. And, by corollary: on the internet, you only notice the people who are speaking nonstop.
This quote comes from a larger piece by Robin Sloan. (I don't know who that is though)
The problem with social media is that the equivalent to working with the garage door open (working in public) is repeatedly talking in public about what you're doing.
One problem with this is that you need to choose what you want to talk about, and say it. This emphasizes whatever you select, not what would catch a passerby's eye.
The other problem is that you become more visible by the more you talk. Conversely, when you stop talking, you become invisible.