12 Matching Annotations
  1. Jul 2021
  2. Jun 2021
  3. May 2021
  4. Mar 2021
  5. Feb 2021
    1. Any time a change is needed, rather than creating new ads and groups, business data can be updated seamlessly, trickling the change to ad copy without triggering an ad Quality Score review.

      Not creating new ad groups or campaigns is mentioned frequently, what is the average number of campaigns recommended to use per vertical?

  6. Oct 2020
    1. Trump’s online and email fundraising generated a record $239 million in small-dollar donations, far more than Hillary Clinton’s and more than two-thirds of his donation total, according to the nonpartisan Campaign Finance Institute. This made Trump competitive in a race where he was outspent nearly 2 to 1.

      Not to mention the free media he was getting from the mainstream media who covered the spectacle.

    2. More conspicuously, since Trump’s election, the RNC — at his campaign’s direction — has excluded critical “voter scores” on the president from the analytics it routinely provides to GOP candidates and committees nationwide, with the aim of electing down-ballot Republicans. Republican consultants say the Trump information is being withheld for two reasons: to discourage candidates from distancing themselves from the president, and to avoid embarrassing him with poor results that might leak. But they say its concealment harms other Republicans, forcing them to campaign without it or pay to get the information elsewhere.