14 Matching Annotations
  1. Jun 2022
    1. One of my favorite rules of thumb is to “Only start projects that are already 80percent done.” That might seem like a paradox, but committing to finishprojects only when I’ve already done most of the work to capture, organize,and distill the relevant material means I never run the risk of startingsomething I can’t finish.

      This same sort of principle is seen in philanthropy circles where the group already has commitments for a large proportion of the end goal before they even announce the campaign.

      Is there a rule of thumb for this in philanthropy? 50%? What is it called, ie does it have a specific name?

      What relation does it have to the Pareto principle, if any?

  2. Apr 2022
  3. Feb 2022
    1. We also know that theaverage length of TV soundbites has steadily declined over the lastseveral decades (Fehrmann, 2011). During the U.S. presidentialelection in 1968, the average soundbite — that is, any footage of acandidate speaking uninterrupted — was still a little more than 40seconds, but that had fallen to less than 10 seconds at the end of the80s (Hallin 1994) and 7.8 seconds in 2000 (Lichter, 2001). The lastelection has certainly not reversed the trend. Whether that meansthat the media adjust to our decreasing attention span or is causingthe trend is not easy to say.[17]

      Ryfe and Kemmelmeier not only show that this development goes much further back into the past and first appeared in newspapers (the quotes of politicians got almost halved between 1892 and 1968), but also posed the question if this can maybe also be seen as a form of increased professionalism of the media as they do not just let politicians talk as they wish (Ryfe and Kemmelmeier 2011). Craig Fehrman also pointed out the irony in the reception of this rather nuanced study – it was itself reduced to a soundbite in the media (Fehrman 2011).


      Soundbites have decreased in length over time.

      What effects are driving this? What are the knock on effects? What effect does this have on the ability for doubletalk to take hold? Is it easier for doubletalk and additional meanings to attach to soundbites when they're shorter? (It would seem so.) At what point to they hit a minimum?

      What is the effect of potential memes which hold additional meaning of driving this soundbite culture?

      Example: "Lock her up" as a soundbite with memetic meaning from the Trump 2016 campaign in reference to Hilary Clinton.

  4. Jul 2021
  5. Jun 2021
  6. May 2021
  7. Feb 2021
    1. Any time a change is needed, rather than creating new ads and groups, business data can be updated seamlessly, trickling the change to ad copy without triggering an ad Quality Score review.

      Not creating new ad groups or campaigns is mentioned frequently, what is the average number of campaigns recommended to use per vertical?

  8. Oct 2020
    1. Trump’s online and email fundraising generated a record $239 million in small-dollar donations, far more than Hillary Clinton’s and more than two-thirds of his donation total, according to the nonpartisan Campaign Finance Institute. This made Trump competitive in a race where he was outspent nearly 2 to 1.

      Not to mention the free media he was getting from the mainstream media who covered the spectacle.

    2. More conspicuously, since Trump’s election, the RNC — at his campaign’s direction — has excluded critical “voter scores” on the president from the analytics it routinely provides to GOP candidates and committees nationwide, with the aim of electing down-ballot Republicans. Republican consultants say the Trump information is being withheld for two reasons: to discourage candidates from distancing themselves from the president, and to avoid embarrassing him with poor results that might leak. But they say its concealment harms other Republicans, forcing them to campaign without it or pay to get the information elsewhere.