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- Jun 2018
Jonathan Evans suggested dual process theory in 1975. In his theory, there are two distinct types of processes: heuristic processes and analytic processes. He suggested that during heuristic processes, an individual chooses which information is relevant to the current situation. Relevant information is then processed further whereas irrelevant information is not. Following the heuristic processes come analytic processes. During analytic processes, the relevant information that is chosen during the heuristic processes is then used to make judgments about the situation.