2 Matching Annotations
  1. Jul 2019
    1. We have to recognize that prior to Web 2.0 and social media, “the media” often connoted “mass media,” broadcast from the few to the many.

      One of the issues we're seeing is that mass media still exists within platforms like Facebook and Google, the problem is that the "gatekeepers" now have vastly different structure and motivation. The ostensible gatekeeper now is an algorithm that puts all it' emphasis on velocity, stickiness, shareability, and the power of anger (which pushes clicks, likes, and shares). Thus the edge content is distributed far and wide rather than the "richest" and most valuable content that a democracy relies on for survival. Mass media is still with us, we've just lost the value of the helmsperson controlling the direction of the rudder.

  2. Apr 2016
    1. massmediarefers to those means of transmission

      When I ask students to post on Youth Voices, I'm asking them to participate in mass media. It's a big jump for some who do very little by friend-to-friend communication.