- Nov 2020
A standard example of a non-personalized nudge involves retirement planning. An employer could (i) leave it to employees to set-up their 401K plans and decide how much to save or (ii) set up the plans by default so that a predetermined amount is saved automatically and allow employees to make adjustments. Saving by default is an architected choice that relies on two facts: first, people often fail to set up a retirement plan, which is a social problem, and second, people tend to stick with default rules. Thus, by choosing option (ii), the choice architect nudges people to start with the better position for them and society.
The non-personalized nudge
An employer can choose to let their employee set up their own pensions plan or set them up with a default plan and allow them to change. The second scenario is an "architected choice" that relies on two phenomena:
- The fact people often fail to set up a retirement plan
- The tendency of people to stick with default rules
The default plan is a non-personalized nudge which (supposedly) benefits the people as well as society.
This reminds me of Michael Malice's idea of "the people that need leaders are not able to pick good ones".
- Oct 2020
IZA – Institute of Labor Economics. ‘COVID-19 and the Labor Market’. Accessed 6 October 2020. https://covid-19.iza.org/publications/dp13664/.
- communication strategies
- risky investment
- economic expectation
- future cases
- exponential growth bias
- macroeconomic conditions
- Jul 2020
Dimant, E., van Kleef, G. A., & Shalvi, S. (2020). Requiem for a Nudge: Framing effects in nudging honesty. Journal of Economic Behavior & Organization, 172, 247–266. https://doi.org/10.1016/j.jebo.2020.02.015
- Jun 2020
nick. ‘Can Behavioural Science Beat C19? A ThinkIn with Nudge Author Cass Sunstein’, 28 May 2020. https://members.tortoisemedia.com/thinkin/can-behavioural-science-beat-c19-a-thinkin-with-nudge-author-cass-sunstein/content.html.