The four primary communication channels used in campaigns include interpersonal channels (face to face communication), group (small group training), organizational, community-based, and mass media [36]. Campaigns frequently competed with factors such as pervasive product marketing, powerful social norms, and behaviors [37]. In most reviewed studies, mass media such as television advertisements were used [26, 29]. Mass media campaigns we widely used to expose a large number of people to messages through routine media, such as television, radio, and newspapers [37]. But in today's era of technology and information, modern media are very functional through the internet, smartphones, software, and social networks such as WhatsApp, Instagram, Telegram, and Facebook. It is easy to send messages to many recipients quickly and at a low cost. However, a campaign can combine all of these channels and transmit messages in huge volumes
Making Tobacco smoke tangible
