- Last 7 days
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Marples. M. (2020) Pandemic denial: Why some people can't accept Covid-19's realities. CNN health. Retrieved from: https://edition.cnn.com/2020/08/16/health/pandemic-covid-19-denial-mental-health-wellness/index.html
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twitter.com twitter.com
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ReconfigBehSci (2020) but that then does not sound to me like a disease control policy- it makes no sense in that way. It would make sense, though, if your goal is to build herd immunity via the least vulnerable.. to be honest, I'm surprised it's actually legal as a policy (has it been challenged?) Twitter. Retrieved from: https://twitter.com/i/web/status/1295731502467121152
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- Jan 2021
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Local file Local fileuntitled2
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Theemergence of the termcontent strategyitselfrepresents widespread recognition that componentcontent management was in great need of aroadmap.
For me this is one of the key sentences of this paper. It is impossible to understand content strategy without taking component content management into consideration. For an academic approach to content strategy component content management is a key.
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In its most commondefinition, a genre is a rhetorical action that istypified and socially recognized based on recurrentsituations; members of organizations use genresfor specific communicative and collaborativepurposes [6], [7]
This might be translated following the approach of semiotic practices defined by Fontanille et.al.
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- Dec 2020
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Instead of “find the yes,” the directive became, effectively, find the no that saved the most money.
An interesting business cost that killed the golden goose.
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link.aps.org link.aps.org
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Mancastroppa. M., Burioni. R., Colizza. V., Vezzani. A., (2020). Active and inactive quarantine in epidemic spreading on adaptive activity-driven networks. APS Physics. Retrieved from: https://journals.aps.org/pre/abstract/10.1103/PhysRevE.102.020301
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How We Can Stop the Spread of Coronavirus by Christmas. (n.d.). Time. Retrieved December 17, 2020, from https://time.com/5912705/covid-19-stop-spread-christmas/
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www.facebook.com www.facebook.com
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(4) Facebook. (n.d.). Retrieved December 10, 2020, from https://www.facebook.com/harvardpublichealth/videos/881117569360098/
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www.npr.org www.npr.org
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Think Health Care Workers Are Tested Often For The Coronavirus? Think Again. (n.d.). NPR.Org. Retrieved December 9, 2020, from https://www.npr.org/2020/12/07/943945361/think-health-care-workers-are-tested-often-for-covid-19-think-again
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- Nov 2020
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opinionatedgamers.com opinionatedgamers.com
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Certainly during the first few turns in a less developed game, you are taking more strategic gambles, and later you are more tactically choosing who will mail off their Form 1120 on time.
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psyarxiv.com psyarxiv.com
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Zhang, Y., & Cook, C. (2020). A Rapid Scoping Review of Publications Examining Psychological Impacts of COVID-19 in China. PsyArXiv. https://doi.org/10.31234/osf.io/2uadr
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- Oct 2020
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www.aeaweb.org www.aeaweb.org
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Ferraro, P. J., Miranda, J. J., & Price, M. K. (2011). The Persistence of Treatment Effects with Norm-Based Policy Instruments: Evidence from a Randomized Environmental Policy Experiment. American Economic Review, 101(3), 318–322. https://doi.org/10.1257/aer.101.3.318
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www.bbc.co.uk www.bbc.co.uk
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Covid: Scots told to prepare for “digital Christmas.” (2020, October 22). BBC News. https://www.bbc.co.uk/news/uk-scotland-54643340
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twitter.com twitter.com
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Jeremy Farrar on Twitter. (n.d.). Twitter. Retrieved October 28, 2020, from https://twitter.com/JeremyFarrar/status/1318983210282459136
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www.theguardian.com www.theguardian.com
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Lombardy coronavirus cases more than double in one day to 4,126. (2020, October 21). The Guardian. http://www.theguardian.com/world/2020/oct/21/lombardy-coronavirus-cases-more-than-double-in-one-day-to-4126
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www.kickstarter.com www.kickstarter.com
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www.kickstarter.com www.kickstarter.comQuin1
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www.thelocal.se www.thelocal.se
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What you need to know about Sweden’s new local coronavirus recommendations. (2020, October 19). https://www.thelocal.se/20201019/what-you-need-to-know-about-swedens-new-local-coronavirus-recommendations
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twitter.com twitter.com
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Felicity Hayes-McCoy on Twitter. (n.d.). Twitter. Retrieved October 27, 2020, from https://twitter.com/fhayesmccoy/status/1318307988168445954
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www.bristolpost.co.uk www.bristolpost.co.uk
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Shepherd, D. (2020, October 18). People will be “afraid” to report symptoms due to huge fines. BristolLive. https://www.bristolpost.co.uk/news/bristol-news/bristol-university-professor-fears-people-4617695
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twitter.com twitter.com
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APPG on Coronavirus on Twitter. (n.d.). Twitter. Retrieved October 27, 2020, from https://twitter.com/AppgCoronavirus/status/1318471895914893313
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Nisreen A Alwan: What exactly is mild covid-19? (2020, July 28). The BMJ. https://blogs.bmj.com/bmj/2020/07/28/nisreen-a-alwan-what-exactly-is-mild-covid-19/
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99-percent.org 99-percent.org
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How Did We Get Into This Mess? (2020, October 15). 99%. https://99-percent.org/how-did-we-get-into-this-mess/
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www.independentsage.org www.independentsage.org
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The Independent SAGE Report 18. Retrieved from https://www.independentsage.org/wp-content/uploads/2020/10/Emergency-plan-Oct-2020-FINAL.pdf on 25/10/2020
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twitter.com twitter.com
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Royal Statistical Society on Twitter. (n.d.). Twitter. Retrieved October 25, 2020, from https://twitter.com/RoyalStatSoc/status/1317133702183456769
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www.smh.com.au www.smh.com.au
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Australia's Cyber Security Strategy: $1.66 billion dollar cyber security package = AFP gets $88 million; $66 million to critical infrastructure organisations to assess their networks for vulnerabilities; ASD $1.35 billion (over a decade) to recruit 500 officers.
Reasons Dutton gives for package:
- child exploitation
- criminals scamming, ransomware
- foreign governments taking health data and potential attacks to critical infrastructure
What is defined as critical infrastructure is expanded and subject to obligations to improve their defences.
Supporting cyber resilience of SMEs through information, training, and services to make them more secure.
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www.thelancet.com www.thelancet.com
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Health, T. L. P. (2020). COVID-19 in Spain: A predictable storm? The Lancet Public Health, 0(0). https://doi.org/10.1016/S2468-2667(20)30239-5
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psyarxiv.com psyarxiv.com
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Smith, A. M., Willroth, E. C., Gatchpazian, A., shallcross, amanda, Feinberg, M., & Ford, B. Q. (2020). Coping with Health Threats: The costs and benefits of managing emotions. [Preprint]. PsyArXiv. https://doi.org/10.31234/osf.io/dn957
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www.idsociety.org www.idsociety.org
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“Herd Immunity” is Not an Answer to a Pandemic. (n.d.). Retrieved October 17, 2020, from https://www.idsociety.org/news--publications-new/articles/2020/herd-immunity-is-not-an-answer-to-a-pandemic/
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www.newscientist.com www.newscientist.com
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Lawton, G. (n.d.). It is bad science to say covid-19 infections will create herd immunity. New Scientist. Retrieved October 16, 2020, from https://www.newscientist.com/article/2257258-it-is-bad-science-to-say-covid-19-infections-will-create-herd-immunity/
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www.newscientist.com www.newscientist.com
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Vaughan, A. (n.d.). England & Wales had most excess deaths in Europe’s covid-19 first wave. New Scientist. Retrieved October 16, 2020, from https://www.newscientist.com/article/2256986-england-wales-had-most-excess-deaths-in-europes-covid-19-first-wave/
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www.theguardian.com www.theguardian.com
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Ending Covid-19 via herd immunity is “a dangerous fallacy.” (2020, October 14). The Guardian. http://www.theguardian.com/world/2020/oct/14/ending-covid-19-via-herd-immunity-is-a-dangerous-fallacy
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academic.oup.com academic.oup.com
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Abbott, K. R., & Sherratt, T. N. (2013). Optimal sampling and signal detection: Unifying models of attention and speed–accuracy trade-offs. Behavioral Ecology, 24(3), 605–616. https://doi.org/10.1093/beheco/art001
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www.hope-project.dk www.hope-project.dkApp1
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The HOPE-project (http://hope-project.dk ) tracks public opinion during #covid19, sharing findings with the public & authorities. This graph is the most concerning yet: The # willing to use an approved COVID-vaccine recommended for them
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medium.com medium.com
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Feldman, J. (2020, October 11). The “herd immunity strategy” isn’t part of a scientific debate about COVID-19. Medium. https://medium.com/@jmfeldman/the-herd-immunity-strategy-isnt-part-of-a-scientific-debate-about-covid-19-abddf6bc7c13
Tags
- lang:en
- is:blog
- COVID-19
- epidemiology
- campaign
- discussion
- herd immunity
- opinion
- strategy
- debate
- policy
- agenda
- politics
- accountability
Annotators
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www.reddit.com www.reddit.com
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r/BehSciResearch—Review on combatting the COVID misinformation flood. (n.d.). Reddit. Retrieved October 12, 2020, from https://www.reddit.com/r/BehSciResearch/comments/j9mrlp/review_on_combatting_the_covid_misinformation/
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www.thelancet.com www.thelancet.com
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Kavanagh, M. M. (2020). US elections and a foreign policy for pandemics. The Lancet Public Health, 5(10), e517–e518. https://doi.org/10.1016/S2468-2667(20)30211-5
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www.theguardian.com www.theguardian.com
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The anti-lockdown scientists’ cause would be more persuasive if it weren’t so half-baked | Sonia Sodha. (2020, October 11). The Guardian. http://www.theguardian.com/commentisfree/2020/oct/11/the-rebel-scientists-cause-would-be-more-persuasive-if-it-werent-so-half-baked
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www.sciencemag.org www.sciencemag.org
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VogelOct. 6, G., 2020, & Pm, 4:35. (2020, October 6). ‘It’s been so, so surreal.’ Critics of Sweden’s lax pandemic policies face fierce backlash. Science | AAAS. https://www.sciencemag.org/news/2020/10/it-s-been-so-so-surreal-critics-sweden-s-lax-pandemic-policies-face-fierce-backlash
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www.bbc.co.uk www.bbc.co.uk
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Gallagher, J. (2020, October 9). Covid cases increase rapidly as next steps planned. BBC News. https://www.bbc.com/news/health-54477618
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www.theatlantic.com www.theatlantic.com
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Yong, S. by E. (n.d.). America Is Trapped in a Pandemic Spiral. The Atlantic. Retrieved October 12, 2020, from https://www.theatlantic.com/health/archive/2020/09/pandemic-intuition-nightmare-spiral-winter/616204/
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www.theguardian.com www.theguardian.com
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Continual lockdowns are not the answer to bringing Covid under control | Devi Sridhar. (2020, October 10). The Guardian. http://www.theguardian.com/commentisfree/2020/oct/10/continual-local-lockdowns-answer-covid-control
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www.thelancet.com www.thelancet.com
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Atlani-Duault, L., Lina, B., Malvy, D., Yazdanpanah, Y., Chauvin, F., & Delfraissy, J.-F. (2020). COVID-19: France grapples with the pragmatics of isolation. The Lancet Public Health, 0(0). https://doi.org/10.1016/S2468-2667(20)30235-8
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adactio.com adactio.com
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Summary of Margot Bloomstein's talk "Designing for Trust in an uncertain world." (Recording of a similar talk on Vimeo)
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Mass media and our most cynical memes say we live in a post-fact era. So who can we trust — and how do our users invest their trust?
Margot's starting point is what has been called the epistemic crisis.
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covid-19.iza.org covid-19.iza.org
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COVID-19 and the Labor Market. (n.d.). IZA – Institute of Labor Economics. Retrieved October 10, 2020, from https://covid-19.iza.org/publications/dp13575/
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twitter.com twitter.com
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Adam Kucharski on Twitter. (n.d.). Twitter. Retrieved October 10, 2020, from https://twitter.com/AdamJKucharski/status/1313760847932596224
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www.wired.co.uk www.wired.co.uk
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Reynolds, M. (2020, October 7). There is no ‘scientific divide’ over herd immunity. Wired UK. https://www.wired.co.uk/article/great-barrington-declaration-herd-immunity-scientific-divide
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www.psychologs.com www.psychologs.com
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Covid-19: Is Behavioural Science The Key To Handle The Pandemic? (n.d.). Retrieved October 10, 2020, from https://www.psychologs.com/article/covid-19-is-behavioral-science-the-key-to-handle-the-pandemic
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apps.who.int apps.who.int
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Pandemic fatigue – reinvigorating the public to prevent COVID-19. Policy framework for supporting pandemic prevention and management. Copenhagen: WHO Regional Office for Europe; 2020. Licence: CC BY-NC-SA 3.0 IGO
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www.thelancet.com www.thelancet.com
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Galvão, J. (2020). COVID-19: The deadly threat of misinformation. The Lancet Infectious Diseases, 0(0). https://doi.org/10.1016/S1473-3099(20)30721-0
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www.nature.com www.nature.com
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Bingham, K. (2020). Plan now to speed vaccine supply for future pandemics. Nature, 586(7828), 171–171. https://doi.org/10.1038/d41586-020-02798-0
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www.nytimes.com www.nytimes.com
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Mueller, B. (2020, October 7). ‘It Really Was Abandonment’: Virus Crisis Grips British Universities. The New York Times. https://www.nytimes.com/2020/10/06/world/europe/virus-UK-universities.html
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www.euro.who.int www.euro.who.int
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Pandemic fatigue—Reinvigorating the public to prevent COVID-19, September 2020 (produced by WHO/Europe). (n.d.). Retrieved October 7, 2020, from https://www.euro.who.int/en/health-topics/health-emergencies/coronavirus-covid-19/publications-and-technical-guidance/2020/pandemic-fatigue-reinvigorating-the-public-to-prevent-covid-19,-september-2020-produced-by-whoeurope
Tags
- lang:en
- is:webpage
- COVID-19
- pandemic fatigue
- emotion
- exhaustion
- public support
- psychology
- strategy
- WHO
- compliance
- demotivation
- framework
- is:pdf
Annotators
URL
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www.mitpressjournals.org www.mitpressjournals.org
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Furthermore, many designers have limited experi-ence working on projects that defy the boundaries of a typical cor-porate design brief.
Was könnte das für eine Content strategy 4 degrowth bedeuten?
- Sie findet in einer heterogenen/hybriden Umgebung statt.
- Sie bezieht immer auch nichtmenschliche Stakeholder ein.
- Sie hängt von einer genauen Analyse der Situation ab, die diese nicht nur abbildet, sondern verändert.
- Sie ist auf Kollaboration angelegt.
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www.pscp.tv www.pscp.tv
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Inc, T. (n.d.). Independent SAGE @IndependentSage. Periscope. Retrieved October 2, 2020, from https://www.pscp.tv/IndependentSage/1PlKQNNlVDyGE
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- Sep 2020
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www.scientificamerican.com www.scientificamerican.com
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Haseltine, W. A. (n.d.). Lessons from AIDS for the COVID-19 Pandemic. Scientific American. https://doi.org/10.1038/scientificamerican1020-35
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digest.bps.org.uk digest.bps.org.uk
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How To Get The Most Out Of Virtual Learning – Research Digest. (n.d.). Retrieved September 29, 2020, from https://digest.bps.org.uk/2020/07/30/how-to-get-the-most-out-of-virtual-learning/
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www.theguardian.com www.theguardian.com
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Brooks, L., & Adams, R. (2020, September 24). Hundreds of thousands of students in Scotland banned from socialising. The Guardian. https://www.theguardian.com/education/2020/sep/24/thousands-of-students-in-isolation-at-20-uk-universities
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arxiv.org arxiv.org
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Rostami-Tabar, B., Ali, M. M., Hong, T., Hyndman, R. J., Porter, M. D., & Syntetos, A. (2020). Forecasting for Social Good. ArXiv:2009.11669 [Cs]. http://arxiv.org/abs/2009.11669
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twitter.com twitter.com
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Tim Colbourn on Twitter. (n.d.). Twitter. Retrieved September 26, 2020, from https://twitter.com/timcolbourn/status/1309216048374218761
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Cookson, C. (2020, March 24). Coronavirus may have infected half of UK population—Oxford study. https://www.ft.com/content/5ff6469a-6dd8-11ea-89df-41bea055720b
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www.fda.gov www.fda.gov
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Commissioner, O. of the. (2020, September 23). Coronavirus (COVID-19) Update: FDA Authorizes First Point-of-Care Antibody Test for COVID-19. FDA; FDA. https://www.fda.gov/news-events/press-announcements/coronavirus-covid-19-update-fda-authorizes-first-point-care-antibody-test-covid-19
Tags
- lang:en
- is:webpage
- COVID-19
- public health response
- FDA
- serology
- blood sample
- strategy
- protection
- is:news
- antibody test
- point-of-care
Annotators
URL
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twitter.com twitter.com
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Pausal Živference on Twitter. (n.d.). Twitter. Retrieved September 26, 2020, from https://twitter.com/PausalZ/status/1309208611265093632
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www.bbc.co.uk www.bbc.co.uk
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BBC Radio 4—The Life Scientific, Neil Ferguson on modelling Covid-19. (n.d.). BBC. Retrieved September 26, 2020, from https://www.bbc.co.uk/programmes/m000mt0h
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www.sciencedirect.com www.sciencedirect.com
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Han, E., Tan, M. M. J., Turk, E., Sridhar, D., Leung, G. M., Shibuya, K., Asgari, N., Oh, J., García-Basteiro, A. L., Hanefeld, J., Cook, A. R., Hsu, L. Y., Teo, Y. Y., Heymann, D., Clark, H., McKee, M., & Legido-Quigley, H. (2020). Lessons learnt from easing COVID-19 restrictions: An analysis of countries and regions in Asia Pacific and Europe. The Lancet, 0(0). https://doi.org/10.1016/S0140-6736(20)32007-9
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www.scotsman.com www.scotsman.com
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Beware comforting lies about a “herd immunity” Covid-19 strategy. Here’s why it’s dangerous – Professor Devi Sridhar. (n.d.). Retrieved September 25, 2020, from https://www.scotsman.com/news/opinion/columnists/covid-19-herd-immunity-strategy-flawed-until-we-have-coronavirus-vaccine-professor-devi-sridhar-2981017
Tags
- lang:en
- COVID-19
- epidemiology
- safety
- government response
- herd immunity
- prediction
- strategy
- vaccine
- protection
- uncertainty
- is:news
- antibody
Annotators
URL
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Gov’t approves total coronavirus lockdown starting Friday. (n.d.). The Jerusalem Post | JPost.Com. Retrieved September 25, 2020, from https://www.jpost.com/israel-news/coronavirus-cabinet-to-meet-as-daily-cases-spike-to-nearly-7000-643263
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unherd.com unherd.com
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Is this the second wave? (2020, September 22). UnHerd. https://unherd.com/2020/09/do-we-need-a-second-lockdown/
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www.bmj.com www.bmj.com
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COVID-19: Open, reasoned, detailed, discussion of the options is overdue and welcome. (2020). https://www.bmj.com/content/370/bmj.m3702/rr-2
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science.sciencemag.org science.sciencemag.org
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Ruktanonchai, N. W., Floyd, J. R., Lai, S., Ruktanonchai, C. W., Sadilek, A., Rente-Lourenco, P., Ben, X., Carioli, A., Gwinn, J., Steele, J. E., Prosper, O., Schneider, A., Oplinger, A., Eastham, P., & Tatem, A. J. (2020). Assessing the impact of coordinated COVID-19 exit strategies across Europe. Science, 369(6510), 1465–1470. https://doi.org/10.1126/science.abc5096
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www.biorxiv.org www.biorxiv.org
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Bertana, A., Chetverikov, A., Bergen, R. S. van, Ling, S., & Jehee, J. F. M. (2020). Dual strategies in human confidence judgments. BioRxiv, 2020.09.17.299743. https://doi.org/10.1101/2020.09.17.299743
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www.theatlantic.com www.theatlantic.com
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Hamblin, S. by J. (n.d.). How We Survive the Winter. The Atlantic. Retrieved September 22, 2020, from https://www.theatlantic.com/health/archive/2020/09/how-america-can-survive-the-winter/616401/
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www.theguardian.com www.theguardian.com
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Goodley, S., & Halliday, J. (2020, September 18). Troubled test-and-trace system drafts in management consultants. The Guardian. https://www.theguardian.com/world/2020/sep/18/troubled-covid-test-and-trace-programme-drafts-in-management-consultants
Tags
- lang:en
- COVID-19
- cost
- test-and-trace
- tracking
- UK
- management
- testing
- turnaround time
- challenge
- strategy
- consultant
- office role
- is:news
Annotators
URL
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www.scientificamerican.com www.scientificamerican.com
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Hotz, J. (n.d.). Can an Algorithm Help Solve Political Paralysis? Scientific American. Retrieved September 21, 2020, from https://www.scientificamerican.com/article/can-an-algorithm-help-solve-political-paralysis/
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www.rsm.ac.uk www.rsm.ac.uk
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Covid-19: Herd immunity in Sweden fails to materialise | The Royal Society of Medicine. (n.d.). Retrieved September 18, 2020, from https://www.rsm.ac.uk/media-releases/2020/covid-19-herd-immunity-in-sweden-fails-to-materialise/
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www.medrxiv.org www.medrxiv.org
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Gardner, J. M., Willem, L., Wijngaart, W. van der, Kamerlin, S. C. L., Brusselaers, N., & Kasson, P. (2020). Intervention strategies against COVID-19 and their estimated impact on Swedish healthcare capacity. MedRxiv, 2020.04.11.20062133. https://doi.org/10.1101/2020.04.11.20062133
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www.bloomberg.com www.bloomberg.com
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It’s Hard to Keep a College Safe From Covid, Even With Mass Testing. (2020, September 11). Bloomberg.Com. https://www.bloomberg.com/news/articles/2020-09-11/how-coronavirus-rampaged-through-university-of-illinois-college-campus
Tags
- lang:en
- COVID-19
- safety measure
- reopening
- USA
- closure
- testing
- higher education
- strategy
- case increase
- university
- crisis management
- is:news
Annotators
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Duquette, N. (2020). Heard immunity: Effective persuasion for a future COVID-19 vaccine. https://doi.org/10.31235/osf.io/jwvsp
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Ozaita, J., Baronchelli, A., & Sánchez, A. (2020). The emergence of segregation: From observable markers to group specific norms. ArXiv:2009.05354 [Physics, q-Bio]. http://arxiv.org/abs/2009.05354
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medium.com medium.com
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the
Maybe similar to architects supervising the construction of a building
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Content designers have a strong slant to researching the UX of the content, then creating the content with that in mind. Content strategists develop systems, and the components
To me this practice seems still broken. Content modelling, defining voice and tone etc. are strategic tasks depending on user research.
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Bush clearly understood the potential in managing content for a range of uses; unfortunately, the technology did not yet exist for his conceptual browsing machine. But it did sow the seeds for thinking about content in ways that we find familiar today.
The reference to Bush shows, that content strategy and the history of hypertext are closely related.
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www.theguardian.com www.theguardian.com
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Coronavirus cases are rising again in the UK. Here’s what should happen next | Devi Sridhar. (2020, September 8). The Guardian. http://www.theguardian.com/commentisfree/2020/sep/08/coronavirus-cases-rising-uk-second-wave
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www.ncbi.nlm.nih.gov www.ncbi.nlm.nih.gov
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Judah, G., Aunger, R., Schmidt, W.-P., Michie, S., Granger, S., & Curtis, V. (2009). Experimental Pretesting of Hand-Washing Interventions in a Natural Setting. American Journal of Public Health, 99(Suppl 2), S405–S411. https://doi.org/10.2105/AJPH.2009.164160
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schools.forhealth.org schools.forhealth.org
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5 Step Guide to Checking Ventilation Rates in Classrooms. (n.d.). Schools For Health. Retrieved September 9, 2020, from https://schools.forhealth.org/ventilation-guide/
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www.itv.com www.itv.com
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Peston, R. (2020, September 7). SAGE scientist warns coronavirus cases “increasing exponentially.” ITV News. https://www.itv.com/news/2020-09-07/exclusive-sage-scientist-tells-peston-coronavirus-cases-increasing-exponentially
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Thread, C. (2020, June 19). Trolls and Tribulations: Social Media and Public Health. Medium. https://medium.com/@gocommonthread/trolls-and-tribulations-social-media-and-public-health-499bf5c8727c
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Somerville, Northeastern Partner To Look For Coronavirus In City Sewage. (n.d.). Retrieved September 8, 2020, from https://www.wbur.org/commonhealth/2020/09/03/city-sewage-coronavirus
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Vaughn, L. A., Garvey, C. A., & Chalachan, R. D. (2020). Need Support and Regulatory Focus in Responding to COVID-19 [Preprint]. PsyArXiv. https://doi.org/10.31234/osf.io/h8tak
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On this blog, we've demonstrated over and over again the power of sentiment analysis and the Topic cloud as a means of researching the attitudes, concerns, and aspirations within an audience.
how to do and realize this strategy?
Tags
Annotators
URL
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www.socialmediaexaminer.com www.socialmediaexaminer.com
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Here’s a simple breakdown of what this approach might look like: January: Promote offer 1 (e.g., lead magnet) February: Promote offer 2 (e.g., giveaway) March: Promote offer 1 (e.g., lead magnet) April: Promote offer 2 (e.g., giveaway) … and so on.
example of strategy
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Here are two key rules we use: Turn off the ad set if ad spend is greater than or equal to three times the cost per acquisition (ad spend ≥ 3x CPA). Restart the ad set the next day if it’s profitable.
relation between CPA and ad spend
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try a simple two-step process. First, create a campaign for testing different ad copy and creative combinations. Then when you find a winning ad copy and creative combination, replicate it in a separate campaign intended to scale with different audiences.
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ctbergstrom.com ctbergstrom.com
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Bergstrom, T., Bergstrom, C. T., & Li, H. (n.d.). Frequency and accuracy of proactive testing for COVID-19. 20.
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www.medrxiv.org www.medrxiv.org
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Clifford, S., Quilty, B. J., Russell, T. W., Liu, Y., Chan, Y.-W. D., Pearson, C. A. B., Eggo, R. M., Endo, A., Group, C. C.-19 W., Flasche, S., & Edmunds, W. J. (2020). Strategies to reduce the risk of SARS-CoV-2 re-introduction from international travellers. MedRxiv, 2020.07.24.20161281. https://doi.org/10.1101/2020.07.24.20161281
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www.bbc.co.uk www.bbc.co.uk
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Explore airport testing to cut quarantine—Labour. (2020, September 6). BBC News. https://www.bbc.com/news/uk-54045057
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