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  1. Last 7 days
  2. Jan 2021
    1. Theemergence of the termcontent strategyitselfrepresents widespread recognition that componentcontent management was in great need of aroadmap.

      For me this is one of the key sentences of this paper. It is impossible to understand content strategy without taking component content management into consideration. For an academic approach to content strategy component content management is a key.

    2. In its most commondefinition, a genre is a rhetorical action that istypified and socially recognized based on recurrentsituations; members of organizations use genresfor specific communicative and collaborativepurposes [6], [7]

      This might be translated following the approach of semiotic practices defined by Fontanille et.al.

  3. Dec 2020
    1. Instead of “find the yes,” the directive became, effectively, find the no that saved the most money.

      An interesting business cost that killed the golden goose.

  4. Nov 2020
    1. Certainly during the first few turns in a less developed game, you are taking more strategic gambles, and later you are more tactically choosing who will mail off their Form 1120 on time.
  5. Oct 2020
    1. Australia's Cyber Security Strategy: $1.66 billion dollar cyber security package = AFP gets $88 million; $66 million to critical infrastructure organisations to assess their networks for vulnerabilities; ASD $1.35 billion (over a decade) to recruit 500 officers.

      Reasons Dutton gives for package:

      • child exploitation
      • criminals scamming, ransomware
      • foreign governments taking health data and potential attacks to critical infrastructure

      What is defined as critical infrastructure is expanded and subject to obligations to improve their defences.

      Supporting cyber resilience of SMEs through information, training, and services to make them more secure.

    1. Summary of Margot Bloomstein's talk "Designing for Trust in an uncertain world." (Recording of a similar talk on Vimeo)

    2. Mass media and our most cynical memes say we live in a post-fact era. So who can we trust — and how do our users invest their trust?

      Margot's starting point is what has been called the epistemic crisis.

    1. Furthermore, many designers have limited experi-ence working on projects that defy the boundaries of a typical cor-porate design brief.

      Was könnte das für eine Content strategy 4 degrowth bedeuten?

      1. Sie findet in einer heterogenen/hybriden Umgebung statt.
      2. Sie bezieht immer auch nichtmenschliche Stakeholder ein.
      3. Sie hängt von einer genauen Analyse der Situation ab, die diese nicht nur abbildet, sondern verändert.
      4. Sie ist auf Kollaboration angelegt.
  6. Sep 2020
    1. the

      Maybe similar to architects supervising the construction of a building

    2. Content designers have a strong slant to researching the UX of the content, then creating the content with that in mind. Content strategists develop systems, and the components

      To me this practice seems still broken. Content modelling, defining voice and tone etc. are strategic tasks depending on user research.

    3. Bush clearly understood the potential in managing content for a range of uses; unfortunately, the technology did not yet exist for his conceptual browsing machine. But it did sow the seeds for thinking about content in ways that we find familiar today.

      The reference to Bush shows, that content strategy and the history of hypertext are closely related.

    1. On this blog, we've demonstrated over and over again the power of sentiment analysis and the Topic cloud as a means of researching the attitudes, concerns, and aspirations within an audience.

      how to do and realize this strategy?

    1. Here’s a simple breakdown of what this approach might look like: January: Promote offer 1 (e.g., lead magnet) February: Promote offer 2 (e.g., giveaway) March: Promote offer 1 (e.g., lead magnet) April: Promote offer 2 (e.g., giveaway) … and so on.

      example of strategy

    2. Here are two key rules we use: Turn off the ad set if ad spend is greater than or equal to three times the cost per acquisition (ad spend ≥ 3x CPA). Restart the ad set the next day if it’s profitable.

      relation between CPA and ad spend

    3. try a simple two-step process. First, create a campaign for testing different ad copy and creative combinations. Then when you find a winning ad copy and creative combination, replicate it in a separate campaign intended to scale with different audiences.