COVID-19 has spurred a shift to analyze things like supply chain disruptions, speech analytics, and filtering out pandemic-related behavior, such as binge shopping, Burtch Works says. Data teams are being asked to create new simulations for the coming recession, to create scorecards to track pandemic-related behavior, and add COVID-19 control variables to marketing attribution models, the company says.
How COVID-19 impacts activities of data positions






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