14 Matching Annotations
  1. May 2024
    1. And, writing is the foundation of media. Everything you see online from posts to videos to advertisements start with writing. Media is where the attention is.

      Media is the foundation of many businesses. Media is where attention goes to. Businesses need attention (to sell). In this sense, a business is indeed an extension of the self (similar to how media extends the self).

    2. A business is the storefront of your value. It is the public display of yourself, your goals, and your values. Businesses are an extension of yourself.

      Business serving as an extension of the self. This, though, applies mostly for one person businesses.


      Also see how media extend human beings Understanding Media: The Extensions of Man (1964)

  2. Apr 2024
    1. [Narrator]: The Cluttered Desk, Index Card,file folders, the in-out basket, the calculator.These are the tools of the office professional's past.Since the dawn of the computer age, better machines have always meant bigger and more powerful.But the software could not accommodate the needs of office professionals who are responsiblefor the look, shape and feel of tomorrow.

      In 1983, at the dawn of the personal computer age, Apple Inc. in promotional film entitled "Lisa Soul Of A New Machine" touted their new computer, a 16-bit dual disk drive "personal office system", as something that would do away with "the cluttered desk, index cards, file folders, the in-out basket, [and] the calculator." (00:01)

      Some of these things moved to the realm of the computer including the messy desk(top) now giving people two messy desks, a real one and a virtual one. The database-like structure of the card index also moved over, but the subjective index and its search power were substituted for a lower level concordance search.


      30 years on, for most people, the value of the database idea behind the humble "index card" has long since disappeared and so it seems here as if it's "just" another piece of cluttery paper.


      Appreciate the rosy framing of the juxtaposition of "past" and "future" jumping over the idea of the here and now which includes the thing they're selling, the Lisa computer. They're selling the idealized and unclear future even though it's really just today.

  3. Feb 2022
    1. Founded in partnership with a team of entrepreneurial journalists who believe in a better model to create excellent content while narrowing the synapse between elite creators and their audiences.

      http://puck.news/who-is-puck/

      Another platform play of journalists banding together to find a niche space of readers.

    1. Aligning editorial mission and business model is critical.

      One of the most complex questions in journalism in the past decade or more is how can one best align editorial mission with the business model? This is particularly difficult because the traditional business model(s) have been shifting in the move to online.

  4. Jun 2021
  5. Mar 2021
  6. Feb 2021
    1. But the inverse trajectory, from which this essay takes its name, is now equally viable: “come for the network, pay for the tool.” Just as built-in social networks are a moat for information products, customized tooling is a moat for social networks.1 This entrenchment effect provides a realistic business case for bespoke social networks. Running a bespoke social network means you’re basically in the same business as Slack, but for a focused community and with tailored features. This is a great business to be in for the same reasons Slack is: low customer acquisition costs and long lifetime value. The more tools, content, and social space are tied together, the more they take on the qualities of being infrastructure for one’s life.

      An interesting value proposition and way of looking at the space that isn't advertising specific.

  7. Oct 2020
  8. Apr 2020
  9. Jul 2017
    1. Skip to content Events 2014 C-Suites Awards Gala – Feb 5 Human Resources Best Practices for Energy Services Companies – March 18 C-Suite Awards The 2014 C-Suites Gala 2014 Award Winners 2013 Award Winners 2012 Award Winners 2011 Award Winners The 100 & Energy Service 50 Apply Event Articles Magazine Current Issue Columns Promoted Content Back Issues Media Releases Subscriber Address Change About Comment Policy Contact Us Where to get Alberta Oil Advertise Jobs Follow Alberta Oil On:

      Trade magazine on Alberta oil industry. Articles have named authors.

  10. Dec 2015
    1. Huge follower counts on YouTube and social media DO NOT easily translate to income. And those followers expect you to be "real" -- so they are hostile to advertising and sponsored content.

      Do you own a business? It might pay to offer a salary to the producers of a YouTube channel that reaches your target audience -- in exchange for low-profile "brought to you by" links and mentions that won't offend that audience.

      https://twitter.com/JBUshow<br> https://twitter.com/gabydunn