25 Matching Annotations
  1. Nov 2021
    1. Quando è consigliato postare su linkedin?

      • Il consiglio è di postare in questi giorni:
        • Martedì;
        • Giovedì;
        • Sabato; Gli orari in cui è consigliato pubblicare sono compresi tra le 8 e le 10 Una volta pubblicato il contenuto, linkedin lo mostrerà ad un gruppo di utenti in test A seconda dell'engagement di questo gruppo di test nel corso delle 2 ore successive alla pubblicazione allora la copertura del post aumenterà o diminuirà.

      In termini di metriche è più importante portare le persone a cliccare sul tasto "Visualizza altro" invece che sul "consiglia" o qualche altra reazione. Per questo è necessario scrivere post della lunghezza di 1200-2000 caratteri. La metrica più importante è quindi quella del "dwell time", quella che indica quanto tempo le persone passano sul proprio post e che deve essere il più alto possibile (per questo è necessario aumentare questa metrica utilizzando formati adatti come il carosello, i video, i post lunghi ecc)

      Altra metrica molto più importante della reazione è il commento. Il commento è 4 volte più forte di una delle reazioni più semplici ed è 7 volte più potente se tale commento è dato nelle prime due ore.

      L'impatto di lasciare un commento di più di 5 parole risulterà in un +8% per chi ha creato il post e del +6% per la persona che ha commentato. Se la prima persona che lascia il primo commento è quella che ha scritto il post allora la copertura decresce di un ammontare tra il -45% ed il -20%.

      Riguardo la modalità creatore, questa aiuta e non aiuta a fare cose: non aumenta la copertura dei tuoi post; sposta la copertura dai tuoi collegamenti ai tuoi follower; aumenta la copertura dei tuoi contenuti se i tuoi contenuti contengono gli hashtag che hai definito nel tuo profilo. riduce il numero di richieste di collegamento verso di te del triplo

      Se contribuisci in maniera coinvolta coi contenuti dei tuoi collegamenti allora anche i tuoi post avranno più engagement.

      Il numero ideale di hashtag da utilizzare nei tuoi post è tra i 3 ed i 5 Inoltre è consigliato utilizzare un personal hashtag

  2. Sep 2021
    1. In one SEMrush study, articles with at least 3,000 words generated 3X more traffic, 4X more shares, and 3.5X more backlinks than short-form articles.

      SEO hack

      find new topics to write

  3. Aug 2021
    1. Using Boolean Search on LinkedInLast updated: July 6, 2018You can run a Boolean search on LinkedIn by combining keywords with operators like AND, NOT, and OR during your search.Here are some ways to use Boolean logic and construct your searches: Quoted searches: For an exact phrase, enclose the phrase in quotation marks. For example, type "product manager". You can also use quotation marks if you want to find someone with a multi-word title. LinkedIn search only supports standard, straight quotation marks ("). Other software or websites may use special symbols that our system does not recognize. Curly quotation marks (“), also known as smart quotes or typographer's quotes, aren't supported. In order to optimize overall site performance, stop words such as "by", "in", "with", etc. aren't used. NOT searches: Type the word NOT (capital letters) immediately before a search term to exclude it from your search results. This typically limits your search results. For example, "programmer NOT manager". OR searches: Type the word OR (capital letters) to see results that include one or more items in a list. This typically broadens your search results. For example, "sales OR marketing OR advertising”. AND searches: AND searches: Type the word AND (capital letters) to see results that include all items in a list. This typically limits your search results. For example, "accountant AND finance AND CPA".. Note: You don't need to use AND. If your search has two or more terms, you'll automatically see results that include all of them. Parenthetical searches - To do a complex search, you can combine terms using parentheses. For example, to find people who have "VP" in their profiles, but exclude "assistant to VP" or SVPs, type VP NOT (assistant OR SVP). When handling searches, the overall order to precedence is: Quotes [""] Parentheses [()] NOT AND OR Important: The + and - operators are not officially supported by LinkedIn. Using AND in place of + and NOT in place of - makes a query much easier to read and guarantees that we'll handle the search correctly. When using NOT, AND, or OR operators, you must type them in uppercase letters. We don't support wildcard "*" searches. Boolean search will work in the keyword field in Recruiter and Linkedin.com, and will work in the Company, title, and keyword field in Sales Navigator.

      Search operators on LinkedIn

  4. May 2021
  5. Dec 2020
    1. Yes, we’ll have a vaccine. No, it won’t let us out of social distancing

      ◀ READ IT TO DECIDE WHAT TO BELIEVE

      1. Do you find reason to believe it will so happen in 2021?
      2. What consequences would it foist upon the world?
      3. What impact would that have on your own future today?

      Are we ready for 2021?

      SHARE, COMMENT AND DISCUSS IT

      • when ready here, get back to your social to do it

      <small>

      MORE | ABOUT | SOURCE: bisyness.world/BigIdeas2021_1

      </small>


  6. Jun 2020
  7. Nov 2019
    1. The LinkedIn groups is a dedicated forum on LinkedIn, where professionals from the same industry or same interest discuss relevant information about a product, topic, or service.

      How to Create LinkedIn Groups & its Importance for Business

  8. Oct 2019
    1. Nearly after two years of adding video support on LinkedIn to encourage users to upload videos, the social network is all set to roll out its Live streaming service to broadcast video content, “LinkedIn Live” for more than 560 million users in over 200 countries.

      Nearly after two years of adding video support on LinkedIn to encourage users to upload videos, the social network is all set to roll out its Live streaming service to broadcast video content, “LinkedIn Live” for more than 560 million users in over 200 countries.

  9. Jul 2019
    1. LinkedIn launched the Native video feature on its mobile app in 2017, following which Marketers unlocked opportunities untouched in the market. Previously video marketing involved uploading content on platforms like YouTube and Vimeo whose links are shared on required social media sites.  Engagements on native videos are comparatively higher than YouTube link sharing. There are more benefits in posting a LinkedIn native video when compared & studied from all perspectives.

      LinkedIn launched the Native video feature on its mobile app in 2017, following which Marketers unlocked opportunities untouched in the market.

  10. Sep 2018
    1. That they can download their data, access via APIs

      Interesting concept, should you have full ownership of your data? If yes, how can we enforce this?

  11. Jun 2018
    1. Awan: Our growth has been a  journey of constant learning, but if I were to pinpoint the principles our growth team lives by today, which I hope would help others building and growing products, they would be: Define one "North Star" metric for success that is aligned with how your users get value as well as with the success of your business, then measure everything and how it contributes to the North Star metric. Good examples of true-north metrics for growth are measures like how many users are truly engaged with your product Growth is a team sport so hire wisely and invest in your team Good product, measured by long-term retention, comes first; growth comes second Invest in multiple growth channels and identify potential channels by looking at existing user behavior, especially how they are currently discovering your product. At LinkedIn, our biggest channels are viral growth, search-engine optimization of profiles and other member-generated content and partnerships. Understand that growth requires continuous prioritization and feedback so always be testing
    2. Awan: Our growth has been a  journey of constant learning, but if I were to pinpoint the principles our growth team lives by today, which I hope would help others building and growing products, they would be: Define one "North Star" metric for success that is aligned with how your users get value as well as with the success of your business, then measure everything and how it contributes to the North Star metric. Good examples of true-north metrics for growth are measures like how many users are truly engaged with your product Growth is a team sport so hire wisely and invest in your team Good product, measured by long-term retention, comes first; growth comes second Invest in multiple growth channels and identify potential channels by looking at existing user behavior, especially how they are currently discovering your product. At LinkedIn, our biggest channels are viral growth, search-engine optimization of profiles and other member-generated content and partnerships. Understand that growth requires continuous prioritization and feedback so always be testing
    3. Awan: Here’s some advice to others as they focus on growing their own company: Make sure you have product-market fit before you invest in growth. What that means is you have validated that your product is in a market with large demand and your product is satisfying the need for users who try the product. You can measure this by retention rate which is essentially the percentage of your users who keep coming back. If your retention is not stable, you’d want to improve the product first rather than wasting resources on growth. Prioritize growth from the very beginning and build it right into the product. It’s much better for your users to bring other users to the product as they create and share photos or other content or, invite others in the course of normally using the app than to try growing through marketing that feels bolted onto the product. This is critically important if your product has network effects because the product value is limited for early users if the network doesn’t grow fast enough. As your company starts to scale, it’s important to create a dedicated multi-disciplinary growth team covering product, design, marketing, engineering, data science, and business operations. In a startup, a single person may be playing multiple of those roles (an engineer who’s also the data scientist) but as you scale, you can create dedicated functional roles.
    4. Instead, we define the goal of the growth team as accelerating the realization of LinkedIn’s vision, which is to create economic opportunity for every member of the global workforce. Keeping this vision top of mind led us to set the right growth objectives and priorities.
    1. With over 65% contribution to the total revenue, talent solutions are the most important services and tools included in the LinkedIn business model. Talent solutions include premium recruiting tools for the companies and recruiters to help them find the most suitable employees/partners for their business.
    2. LinkedIn apart from being the best recruitment platform is also a sought-after social networking website by marketers to execute their marketing campaigns. This service contributes to over 18% of the total revenue of the company and offers features which let companies to not only create a company page but also enhance their marketing efforts by creating sponsored content, sponsored InMails and text advertisements.
    3. LinkedIn not only connects you with other professionals but also with companies and recruiters. The company has uniquely positioned itself as the only platform worthy of professional networking.
    4. The Linkedin business model is a freemium model which works as a community to connect professionals globally.
    5. The platform currently has over 500 Million users in over 200 countries and territories, 80% of which consider professional networking important to their career success.
    6. The mobile version of the website was launched in February 2008 and the company was bought by Microsoft in February 2016 for $26.2 billion.
  12. Sep 2017
    1. job depends more on people to who we are weakly tied rather than strongly tied.

      This is the entire premise of LinkedIn. I wonder if Granovetter gets a cut of the LinkedIn profits?

  13. Feb 2017
    1. Some investors will let you email them a business plan, but you can tell from the way their sites are organized that they don't really want startups to approach them directly.

      What about LinkedIn? Hasn't this changed things?

  14. Jul 2016
  15. Apr 2016
  16. Jun 2015
    1. In the below example from LinkedIn, combining a wizard form with a progress bar is a great tactic for improving the pace of the experience. The long process of creating a professional profile is divided into 4 manageable steps

      I don't think it's a good idea to take #linkedin as an example of any good #ux