The firm, behind more than 400 brands from Ben & Jerry's ice-cream to Dove soap, has pledged to remove sexist stereotypes from its own ads and called on rivals to follow suit.Some 40% of women did not identify with their portrayal in adverts, it said.The firm spends £6bn a year on adverts.The figure makes it the second-biggest advertiser globally and chief marketing officer Keith Weed told the BBC this gave it a responsibility to push the change "on a broader society level". /**/ (function() { if (window.bbcdotcom && bbcdotcom.adverts && bbcdotcom.adverts.slotAsync) { bbcdotcom.adverts.slotAsync('mpu', [1,2,3]); } })(); /**/ He said the campaign, dubbed Unstereotype, was the culmination of two years of research.
Although this article is not related to sustainable food, it does discuss things on the UN goals like gender equality. The fact that Unilever cares about removing stereotypes from its ads shows that not only are they conscious of the current climate of gender discussions, they are also conscious of representing gender equality publicly. This enhances their reputation and credibility ethics-wise.

