Don’t get me wrong– I’d rather have more blogs than no blogs so if that’s your situation don’t mind me and my niche beef. But consider for a moment that I can’t tell you the last Medium post I’ve read because they’re all the same to me. I follow a lot of UX and design systems blogs… but I can’t tell you a single person who writes on Medium. Those posts and authors have all blended together into a monolithic groupthinkpiece where individual voices and personality are flattened by the über theme.
The case for creating a website/blog or using a platform which allows customization: Not being flattened by a centralized platform with a single theme.