And when we now live in an era where you can stand on a street corner in any city of the world, waiting for the light to change, and notice that everyone else — everyone else — standing around you is looking at their phone. There’s a lot of money in capturing people’s attention, and there are a lot of apps that are designed to capture and maintain our attention
This is, like some of his Stanford in-class attention experiments, a bit geared towards switching on/offline it seems. There's much to be said also about wielding attention within the digital space (see Pegrum/Palalas digital disarray above), and attention as it plays out in the interweaving of the digital and physical (like having information resources available within a conversation).