“trauma produces actual physiological changes, including a recalibration of the brain’s alarm system, an increase in stress hormone activity, and alterations in the system that filters relevant information from irrelevant”

1. Explore the current situation. Paint a picture in words by including the “presenting problem,” the impact it is having, the consequences of not solving the problem, and the emotions the problem is creating for those involved.

Like all experts, academics are used to speaking to a specialized audience. That’s true no matter their discipline, from sociology to geotechnical engineering to classics. When you speak to a niche audience among peers, a lot of understanding comes for free. You can use technical language, make presumptions about prior knowledge, and assume common goals or contexts. When speaking to a general audience, you can’t take those circumstances as a given.

In this particular case, Google worked as a kind of amplifier of distortion.

‘themorepredictableresultwouldbeagradualdesertificationoftheculturallifeofindividualsnolongerabletoencounterwhatisunusual,unexpected,andsurprising.’[61]Ratherthanindividualizedbubbles,sharingsegregatessocialnetworkusersintoculturalbubblesofpreferences,products,andknowledge

Whileitmaysoundcontradictory,evenpersonalizationisanormalizingaction.Thepersonalizedprofilesor‘filterbubbles’generatedbyplatformssuchasGoogleandFacebookoperateonstandardizedalgorithms;whilethepredictionsabout‘whoyouareandwhatyou’lldoandwantnext’maybeuniquefordifferentsubjects,theyareuniqueonlyinlinewiththerulesofthealgorithm.

filterbubblessortandnarrowtheknowledgecitizensubjectsaccessandseparatethemintoindividualizeduniverseswheretherulesoftheirformationareinvisible.

SomescholarshavechallengedthesortingeffectsoftheGooglesearchenginetohighlightthatitsoperation(1)isbasedondecisionsinscribedintoalgorithmsthatfavouranddiscriminatecontent,(2)issubjecttopersonalization,localization,andselection,and(3)threatensprivacy

platformssuchasGoogleandFacebookthatoperatelike‘predictionengines’by‘constantlycreatingandrefiningatheoryofwhoyouareandwhatyou’lldoandwantnext’basedonwhatyouhavedoneandwantedbefore

“Design it so that Google is crucial to creating a response rather than finding one,”

I am a PhD candidate in the Human Computer Interaction (HCI) group of Computer Science Department at University of Illinois at Urbana-Champaign. I work in the CASCAD Lab, advised by Prof.Wai-Tat Fu. I also work closely with Prof. Bruce Schatz . My research interests broadly lie in the fields of human computer interaction (HCI), social computing, health informatics and cognitive science. Please see bio and projects for more details.

The researchers examined social media patterns for 1.2 million Facebook users and found that nearly 92 percent of those who engage with Italian conspiracy theory pages interact almost exclusively with conspiracy theory pages.