Collecting followers and likes authenticates and quantifies our existence without the need for deconstruction. We will not move any closer to the horizon of self if our sense of identity is based on validation through acknowledgement rather than engaging in dialogue and deconstruction.
I'd love to explore this more. I think my reaction is that all "likes" are not equal (and therefore the search for them as goods in their own right is fruitless). But acknowledgement by other members (or potential members) of a genuine community is sustaining to dialogue. So the "right" likes and followers do help us make communal progress toward self, even as the "wrong" acknowledgements can frustrate it.
(See next paragraph for a good caveat about identity work - or the lack thereof - in static homogenous groups.)