1 Matching Annotations
- Nov 2018
For tech firms, he argued in one interview, a goal should be to “have positive content pushed out about your company and negative content that’s being pushed out about your competitor.”
Reminds me a bit of an old adage within CAA, but this one is far more toxic than the positive version that CAA used. Theirs amounted to occupying executives with CAA client meetings and material so they just didn't have time to handle other talent.