Placcius, De arte excerpendi, 84–5;

Just Christoph Udenius, Excerpendi ratio nova (Nordhausen, 1687), 62–3; Placcius, De arte excerpendi, 84–5; Drexel, Aurifodina, 135.

What earlier suggestions might there have been for creating indices for commonplaces?

Interesting that he makes no reference to the commonplace book or zettelkasten traditions—particularly because we know he (later?) had an extensive system of index cards.

Adler is analogizing friendship to books here.

Published in 1941, this article precedes the beginning of the project of publishing the Great Books of the Western World for Encyclopedia Britannica, so Adler isn't just writing this from a marketing perspective.

https://en.wikipedia.org/wiki/Great_Books_of_the_Western_World

What an awesome little site. Sadly no RSS to make it easy to follow, so bookmarking here.

I like that she's titled her posts feed as a "notebook": https://telepathics.xyz/notebook. There's not enough content here (yet) to make a determination that they're using it as a commonplace book though.

Someone in the IndieWeb chat pointed out an awesome implementation of "stories" she's got on her personal site: https://telepathics.xyz/notes/2020/new-york-city-friends-food-sights/

I particularly also like the layout and presentation of her Social Media Links page which has tags for the types of content as well as indicators for which are no longer active.

This makes me wonder if I could use tags on some of my links to provide CSS styling on them to do the same thing for inactive services?

Jeremy Norman, an antiquarian bookseller, indicates that his website is written in much the same manner as John Locke's commonplace book.

https://notebook.wesleyac.com/how-to-pirate-ebooks/

https://barnsworthburning.net/

Cory Doctorow calls his blog and its archives his "outboard brain".

On why Cory Doctorow keeps a digital commonplace book.

Cory Doctorow's commonplace makes it easier to search, quote, and reuse in his process of synthesis.

<small><cite class='h-cite via'>ᔥ <span class='p-author h-card'>John Philpin</span> in // John Philpin (<time class='dt-published'>01/05/2022 22:55:00</time>)</cite></small>

Some of this critique relates to my classification about the sorts of notes that one takes. Some are more important or valuable than others.

Some are for recall and later memory, some may be collection of ideas, but the highest seems to be linking different ideas and contexts together to create completely new and innovative ideas. If one is simply collecting sententiae and spewing them back out in reasonable contexts, this isn't as powerful as nurturing one's ideas to have sex.

An interesting classification of books which fits a fair amount of my own views, particularly looking at the difference between fiction, poetry, and non-fiction.

Source?

https://infocult.typepad.com/infocult/2020/09/a-book-which-kills.html

A short piece about the book Shadows from the Walls of Death by R. C. Kedzie to highlight arsenic in wallpaper.

<small><cite class='h-cite via'>ᔥ <span class='p-author h-card'>Manfred Kuehn</span> in Taking note: Grafton on the Future of Reading (<time class='dt-published'>01/01/2022 12:57:23</time>)</cite></small>

I wonder how much Captcha technology may have helped to remedy this in the intervening years?

What was the form of his system? From where did he learn it? What does it show about the state of the art for his time?

Likely from Aurifondina artium et scientiarum omnium excerpendi solerti, omnibus litterarum amantibus monstrata. worldcat

h/t: https://hyp.is/tz3lBmznEeyvEmOX-B5DxQ/infocult.typepad.com/infocult/2007/11/future-reading-.html

Niklas Luhmann's zettelkasten had three different forms of links.

• The traditional keyword index/link from the commonplace book tradition
• A parent/child link upon first placing the idea into the system (except when starting a new top level parent)
• A direct link (Verweisungen) to one or more ideas already in the index card catalog.

Many note taking systems are relying on the older commonplace book taxonomies and neglect or forego both of the other two sorts of links. While the second can be safely subsumed as a custom, one-time version of the third, the third version is the sort of link which helps to create a lot of direct value within a note taking system as the generic links between broader topic heading names can be washed out over time as the system grows.

Was this last link type included in Konrad Gessner's version? If not, at what point in time did this more specific direct link evolve?

You end up optimizing for the thing that you were measuring.

Luhmann indicated that one must keep a register of keywords to assist in the rediscovery of notes. This had been the standard within the commonplacing tradition for centuries before him. The potential subtle difference is that he seems to place more value on the placement links between cards as well as other specific links between cards over these subject headings.

Is it possible to tell from his system which sets of links were more valuable to him? Were there more of these topical heading links than other non-topical heading links between individual cards?

https://boook.link/

This looks a lot like Linktree, but for books.

https://www.newyorker.com/magazine/2021/12/20/whats-so-great-about-great-books-courses-roosevelt-montas-rescuing-socrates

The format of many "great books" courses is to help students relate the texts to their own lives, not to have a better understanding of the books or to hone methods of interpreting them.

This isn't too dissimilar to the way that many Protestants are taught to apply the Bible to their daily lives.

Are students mis-applying the great books because they don't understand their original ideas and context the way many religious people do with the Bible?

Brief history of the "great books".

https://thestorygraph.com/

A potential tool to replace Goodreads.

<small><cite class='h-cite via'>ᔥ <span class='p-author h-card'>Kevin Smokler</span> in Kevin Smokler on Twitter: "who else is planning a shift from @goodreads to @thestorygraph in the coming year? Eh, @readandbreathe ?" / Twitter (<time class='dt-published'>12/13/2021 20:39:28</time>)</cite></small>

During the 16th century there was a transition in educational centers from using the natural and artificial memories to the methodical use of notebooks and commonplace books as a secondary memory saved by means of writing.

This allows people in some sense to "forget" what they've read and learned and be surprised by it again later. They allow themselves to create liminal memories which may be refreshed and brought to the center later. Perhaps there is also some benefit in this liminal memory for allowing ideas to steep on the periphery before using them. Perhaps combinatorial creativity happens unconsciously?

Cross reference: learning research by Barbara Oakley and Terry Sejnowski.

With the invention of the index card and atomic, easily moveable information that can be permuted and re-ordered, the idea of commonplacing doesn't simply highlight and repeat the older wise sayings (sententiae), but allows them to become repositories of new and expanding information. We don't just excerpt anymore, but mix the older thoughts with newer thoughts. This evolution creates a Cambrian explosion of ideas that helps to fuel the information overload from the 16th century onward.

Another reason for the downfall of older Western memory traditions is the increased emphasis and focus on the use of commonplaces and commonplace books in the late 1400s onward.

Cross reference the popularity of manuals by Erasmus, Agricola, and Melanchthon.

Jeremias Drexel, Aurifodina artium et scientiarum omnium. Excerpendi sollertia, omnibus lit-terarum amantibus monstrata (Antwerp, 1638), 18–19

https://publish.obsidian.md/danallosso/Bloggish/Actual+Books

I've often heard the phrase, usually in historical settings, "little book" as well and presupposed it to be a diminutive describing the ideas. I appreciate that Dan Allosso points out here that the phrase may describe the book itself and that the fact that it's small means that it can be more easily carried and concealed.

There's also something much more heartwarming about a book as a concealed weapon (from an intellectual perspective) than a gun or knife.

This seems like common sense to me, why hasn't the industry grokked it?

I've been thinking it for a while, but have needed to write it down for ages---particularly from my experiences with older manuscripts.

In an age of print-on-demand and reflowing text, why in goodness' name don't we have the ability to print almost anything we buy and are going to read in any font size and format we like?

Why couldn't I have a presentation copy sized version of The Paris Review?

Why shouldn't I be able to have everything printed on bible-thin pages of paper for savings in thickness?

Why couldn't my textbooks be printed with massively large margins for writing notes into more easily? Why not interleaved with blank pages even? Particularly near the homework problem sections?

Why can't I have more choice in a range of fonts, book sizes, margin sizes, and covers?

Based on the collection of quotes and proverbs it sounds more like he's got his own commonplace book which he uses to inform his acting process. Sounds almost like he uses them so frequently that he's memorized many of them.

Interesting that he refers to them as "hymns".

Compare this with Eminem's "stacking ammo" for a particular use case.

h/t to Kevin Marks for directing me to this article for this.

According to one of his students, Leibniz used his note cabinet both for excerpts that he took from his reading as well as notes an ideas he came up separately from his reading.

Most of the commonplace book tradition consisted of excerpting, but when did note taking practice begin to aggregate de novo notes with commonplaces?

Konrad Gessner's Bibliotheca Universalis has two audiences: librarians for it's extensive bibliography and scholars for the instruction of how to properly organize their studies by excerpting material and keeping it in a useful order.

Example of a commonplace book to look into

chart books, cartaceros libros

What are these? Shape/form? Contents?

Konrad Gessner's second edition of Bibliotheca Universalis in 1548 contains a list of keywords (loci communes) thus placing it into the tradition of the commonplace book, but as it is published for use by others, it accelerates the ability for others to find and learn about information in which they may have an interest.

Was there a tradition of published or manuscript commonplace books prior to this?

The mechanical work of moving an index card from one position to another (and potentially changing or modifying links to it in the process) allows us to call card catalogues paper machines. This property is not shared by information stored in codices or scrolls and thus we do not call books paper machines.

https://www.amazon.com/dp/B09MT6T4CG

Several things to notice here:

• learning in public
• posting knowledge on a personal website as a means of sharing that knowledge with a broader public
• specifically not hiding the work of reading in notebooks which are unlikely to be read by others.

Paremiology (from Greek παροιμία (paroimía) 'proverb, maxim, saw') is the collection and study of proverbs.

Paremiography is the collection of proverbs.

https://www.amazon.com/Indexing-Paper-Create-Indexes-Stuff/dp/1926892267/

This really could be quite useful to those with a paper commonplace book or zettelkasten

https://www.amazon.com/Marginalia-Paper-Very-Margin-Notebook/dp/192689202X/

Marginalia Paper, you know, for annotating your own writing...

A must-have for the Hypothes.is fan who wants to go the hipster route.

https://www.amazon.com/Blog-Paper-Advanced-Taking-Technology/dp/1926892100/

Doing some research for my Paper Website / Blog.

Similar to some of the pre-printed commonplace books of old particularly with respect to the tag and tag index sections.

I sort of like that it is done in a way that makes it useful for general life even if one isn't going to use it as a "blog".

How can I design mine to be easily photographed and transferred to an actual blog, particularly with Micropub in mind?

Don't forget space for the blog title and tagline. What else might one put on the front page(s) for identity? Name, photo, address, lost/found info, website URL (naturally)...

Anything else I might want to put in the back besides an category index or a tag index? (Should it have both?)

This passage reminds me of a conversation on 2021-11-16 at Liquid Margins with Will T. Monroe (@willtmonroe) about using Sönke Ahrens' book Smart Notes and Hypothes.is as a structure for getting groups of people (compared to Ahrens' focus on a single person) to do collection, curation, and creation of open education resources (OER).

Here Jeffrey Todd Knight sounds like he's looking at it from the perspective of one (or maybe two) creators in conjunction (curator and binder/publisher) while I'm thinking about expanding behond

This sort of pattern can also be seen in Mortimer J. Adler's group zettelkasten used to create The Great Books of the Western World series as well in larger wiki-based efforts like Wikipedia, so it's not new, but the question is how a teacher (or other leader) can help to better organize a community of creators around making larger works from smaller pieces. Robin DeRosa's example of using OER in the classroom is another example, but there, the process sounded much more difficult and manual.

This is the sort of piece that Vannevar Bush completely missed as a mode of creation and research in his conceptualization of the Memex. Perhaps we need the "Inventiex" as a mode of larger group means of "inventio" using these methods in a digital setting?

Jeffrey Todd Knight in Bound to read: Compilations, Collections, and the Making of Renaissance Literature examines the works of various writers to dispel the notion of literary texts as static. He shows how the evolution of early print culture helped to foster the idea as interactive and malleable. This at a time when note takers and writers would have been using commonplacing techniques at even smaller scales for creating their own writing thus creating a similar pattern from the smaller scale to the larger scale.

This pattern of small notes building into larger items with rearrangement which is seen in Carl Linnaeus' index card-based notes as well as his longer articles/writings and publication record over time as well.

In the early history of printing, books weren't as we see them now, instead they were issued in loose sheets or with temporary stitching allowing the purchaser or retailer to collect, organize, and bind them. This pattern occurs at a time when one would have been thinking about collecting, writing, and organizing one's notes in a commonplace book or other forms. It is likely a pattern that would have influenced this era of note taking practices, especially among the most literate who were purchasing and using books.

This looks interesting with respect to the flows of the history of commonplace books.

Making the Miscellany: Poetry, Print, and the History of the Book in Early Modern England by Megan Heffernan

Reporter John Dickerson talking about his notebook.

While he doesn't mention it, he's capturing the spirit of the commonplace book and the zettelkasten.

[...] I see my job as basically helping people see and to grab ahold of what's going on.

You can decide to do that the minute you sit down to start writing or you can just do it all the time. And by the time you get to writing you have a notebook full of stuff that can be used.

And it's not just about the thing you're writing about at that moment or the question you're going to ask that has to do with that week's event on Face the Nation on Sunday.

If you've been collecting all week long and wondering why a thing happens or making an observation about something and using that as a piece of color to explain the political process to somebody, then you've been doing your work before you ever sat down to do your work.

<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/169725470?h=778a09c06f&title=0&byline=0&portrait=0" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>

Field Notes: Reporter's Notebook from Coudal Partners on Vimeo.

https://en.wikipedia.org/wiki/List_of_personal_information_managers

A Good War: Mobilizing Canada for the Climate Emergency by Seth Klein

We did it for the Second World War. We can do it again.

I haven't had time to look into it yet, but Piper has a custom WordPress theme she's created specifically for commonplace books: https://github.com/piperhaywood/commonplace-wp-theme

Most recently, the emergence of the fact has been attributed to methods of commercial recordkeeping (and double-entry bookkeeping in particular).

Reference to read/look into with respect to accounting and note taking.

Francis Bacon compared one of his notebooks to a merchant's wastebook.

References to the merchant’s two notebooks as a model for student note taking was common among early modern authors, and the notion of the merchant as a model to imitate persisted through changes to new techniques.

Francis Bacon preferred commonplaces (quotes under topical headings) to adversaria (summaries) as they were "of far more profit, and use".

Note that other references equate these two types of notes: https://en.wiktionary.org/wiki/adversaria

"Adv." (standing for adversaria) is a shelfmark in the Cambridge University Library that is used for books which contain marginal annotations.

Quoted in Vernon F Snow “Ftrancis Bacon's Advice to Fulke Greville on Research Techniques," Huntington Library Quarterly 23, no.4 (1960): 370.

What about the emergence of non-hierarchal methods? (Can these logically be sorted somehow without this structure?)

With digital commonplacing methods, I find that I can sort and search for things temporally by date and time as well as by tag/heading.

Cross reference:

• https://www.heise.de/newsticker/meldung/Missing-Link-Luhmanns-Denkmaschine-endlich-im-Netz-4364512.html#annotations:ed1DZDnAEeyWdbsat73FrA
• http://takingnotenow.blogspot.com/2007/12/luhmanns-zettelkasten.html#annotations:IBHItPaBEeuVb1Nwojnj3Q

I've run across Henry Peacham, the younger, in other contexts and his father within the context of rhetoric and commonplacing.

Recommended by Mark Wagnon

A new way of ‘World Building (Manifesting through Quantum Social Science)

Ryan Holiday's system is a more traditional commonplace book approach with broad headings which can feel project-based or bucket-based and thus not as flexible or useful to some users.

A lot of the literature and shorter articles out there treat many of these systems as recent or "new inventions". Many reference "innovators" like Ryan Holiday or Niklas Luhmann. They patently are not. They've grown out of the Western commonplace book tradition which were traditionally written into books underneath thematic headings (tags/categories in modern digital parlance) until it became cheap enough to mass manufacture Carl Linnaeus' earlier innovation of the index cards in the early 1900s. Then one could more easily rerarrange their ideas with these cards. Luhmann allowed uniquely addressing his cards which made things easier to link. Now there are about thirty different groups working on creating digital tools to do this work, some under the heading of creating "digital gardens".

Often I think it may be easier to go back to some of the books of Erasmus, Melanchthon, or Agricola in the 1500s which described these systems for use in education. Sadly Western culture seems to have lost these traditions and we now find ourselves spending an inordinate amount of time reinventing them.

I'd love to hear your experience in re-introducing it to students in modern educational settings.

I don't like the common framing I see in posts like this that want to credit a particular person for "inventing" a pattern like these that goes back centuries. The fact that we've lost these patterns is a terrible travesty.

It shouldn't take people hours a day with multiple posts, message boards, reading replies, and excessive research to implement a commonplace book. Herein lies a major problem with these systems. They require a reasonable user manual.

One of the reasons I like the idea of public digital gardens is that one can see directly how others are using the space in a more direct and active way. You can see a system in active use and figure out which parts do or don't work or resonate with you.

The fact that there generally aren't courses in high school or college about how to better store and access one's research is a travesty. I feel like there are study skills classes, but they seem to be geared toward strategies and not implemented solutions.

It builds on many of these traditions, but there is a rather sizeable movement in the physical world as well as lots online of sketchnotes which might fit the bill for you Roy.

The canonical book/textbook for the space seems to be Sketchnote Handbook, The: the illustrated guide to visual note taking by Mike Rohde.

For a solid overview of the idea in about 30 minutes, I found this to be a useful video: https://www.youtube.com/watch?v=evLCAYlx4Kw

The Amazon product page for the book, Ministry for the Future, quotes Ezra Klein.

If I could get policymakers, and citizens, everywhere to read just one book this year, it would be Kim Stanley Robinson’s The Ministry for the Future.

Il documento di [[Strategia di monetizzazione]] dovrebbe essere costruito su 4 blocchi:

• Avere obiettivi chiari e messi in priorità tra loro, specialmente tra gli obiettivi in conflitto;
• Prendere una decisione riguardo una delle strategie di prezzo tra: massimizzazione, skimming o penetrazione;
• Stabilire dei principi che determinino le regole riguardo i modelli di monetizzazione, la differenziazione di prezzo ecc;
• Definire pattern di prezzo in reazione ai competitor e di promozione, per evitare di fare errori;

È importante delineare una #[[Strategia di monetizzazione]] che sia a breve termine, come a lungo termine. Tale documento raccoglie le diverse strategie di pricing e deve essere costantemente aggiornato e monitorato.

Queste sono domande che il CEO dovrebbe porsi riguardo la scelta del modello di #pricing

Nel caso del #pricing #freemium è importante considerare che l'obiettivo è quello di convertire le persone free in persone paganti. Per farlo è necessario però capire quali sono i benefici per cui queste persone sono disposte a pagare, bisogna anche evitare di dare via tutto gratis togliendo valore alla nostra offerta premium.

Il modello di pricing del #[[alternate metric]] si applica quando i clienti pagano se usano effettivamente il prodotto. Questo tipo di modello ha senso solo se il tuo prodotto genera un'innovazione tale che non riesci a trovare un modello di #pricing adatto

Il modello delle #aste è un modello in cui il mercato determina il prezzo di un bene. Se si è in controllo di un prodotto per cui c'è tanta richiesta, allora bisogna considerare questo modello.

Il modello del #[[pricing dinamico]] è il modello tipico di Uber e delle linee aeree. Questo modello migliora le vendite di disponibilità limitate e fisse. Si tratta di un modello complesso, richiede tanti dati ed analisi.

In che casi ha senso utilizzare un modello di pricing basato su #abbonamento ?

Quando si sceglie questa opzione ci si ritrova in una situazione in cui gli acquisti ricorrenti aumentano il #[[lifetime value]] dei clienti, inoltre è possibile stimare delle previsioni di vendita proprio a causa dei pagamenti ricorrenti, ci sono tante opportunità di #cros-sell e di #upsell.

È un sistema adatto sia ai servizi online che offline ma la condizione è che il prodotto venga usato continuamente ed inoltre è ottimale nelle situazioni in cui riduce le barriere all'entrata tramite un grande pagamento in anticipo.

Queste sono le domande che un CEO dovrebbe porsi riguardo i bundle di prodotto:

• Quali sono i bundle che abbiamo deciso di offrire? A che prezzo? Queste offerte si allineano con i segmenti individuati?
• Quali sono le caratteristiche leader, filler e killer di questo bundle? Come le abbiamo scoperte?
• Quali sono le opzioni bene/meglio e top per questo bundle? Quali ci aspettiamo siano le vendite per ogni bundle? La condivisione della configurazione base del prodotto è al di sotto del 50%? Se no, perché?
• Abbiamo ipotizzato di creare bundle di prodotto con altri prodotti? Quali sarebbero i benefici nostri e dei clienti?
• Abbiamo considerato l'ipotesi di smantellare il bundle? Quali sarebbero i vantaggi per noi e per i clienti?

Questi sono alcuni dei consigli che bisogna considerare nella creazione di configurazioni di prodotto diverse.

• Allineare l'offerta ai segmenti;
• Non andare oltre i 9 benefits o i 4 prodotti;
• Crea bundle che siano vittoria per te e per i consumatori;
• Non dare troppo valore nel prodotto di entrata, guarda la distribuzione dei clienti per prodotto e fai upsell in percentuale, così da qualificare il problema;
• I bundle fissi potrebbero non funzionare, quelli personalizzati invece si;
• Il prezzo per singolo prodotto deve essere più alto di quello in bundle;
• Comunicare il valore del bundle può essere una opportunità di vendita a seconda di quale prodotto si sta cercando di vendere;
• Crea un'esperienza premium riguardo il tuo prodotto e dalle un prezzo premium, invece che un prezzo scontato;
• Non creare bundle semplicemente per lo sfizio;
• Cerca correlazioni inverse includendo l'opposto delle feature nice to have;

Due sono gli aspetti principali di una configurazione di prodotto efficace:

• Bisogna stabilire le caratteristiche leader (must have), filler (nice to have) e killer
• Bisogna creare delle opzioni di prodotto che siano buone, migliori, top

Un prodotto deve essere creato configurando le giuste caratteristiche in dei bundle che rispettino i determinati segmenti che abbiamo individuato. Ogni configurazione di prodotto deve rispettare i determinati bisogni, valori e WTP dei segmenti.

Queste sono valutazioni che deve fare il CEO riguardo il #pricing del prodotto da lui creato.

Tra le valutazioni e domande da porsi ci sono:

• Il team rivolto al prodotto ha avuto una seria discussione riguardo il #pricing? Se no, perché non è accaduto?
• Quali dati abbiamo che indicano che c'è un mercato che può e vuole pagare per questo prodotto?
• Conosciamo il range di #WTP del nostro concetto di prodotto? Sappiamo il nostro target quali prezzi ritiene accettabili, esagerati ed immotivati? Come lo abbiamo scoperto?
• Sappiamo quali caratteristiche del prodotto hanno maggiore valore agli occhi dei consumatori, quali sono disposti a pagare e quali invece non hanno alcun valore? Se no, perché?
• Quali sono le caratteristiche del nostro prodotto che sono elemento di #differenziazione rispetto ai prodotti dei nostri competitor? Quanto valore hanno queste caratteristiche agli occhi dei consumatori?

Queste sono le domande che un CEO dovrebbe porsi riguardo la segmentazione per la creazione di un prodotto.

• Abbiamo fatto una segmentazione prima di creare il prodotto? Se no perché?
• Quali sono i segmenti che abbiamo individuato, in che modo ci siamo arrivati, quale abbiamo deciso di servire inizialmente, rappresentano un mercato sostenibile?
• In funzione di quale criterio sono distinti i segmenti? In che modo cambia la #WTF dei differenti segmenti? Possiamo rispondere diversamente ad ogni segmento?
• In che modo descriviamo i segmenti? Quali sono i criteri osservabili che abbiamo in queste descrizioni?
• Quanti schemi di segmentazione abbiamo? Riusciamo a consolidare su un solo segmento tutte le nostre energie aziendali?
• Chi è il responsabile della segmentazione? In che momento interviene?

Come si può segmentare in maniera efficace?

1. Si comincia con i dati emersi dall'analisi sul #WTP, si creano cluster di individui in funzione di WTP, valori e bisogni, così emergono dei segmenti;
2. Punta a pochi segmenti, non molti, ogni segmento porta con sé entropia che deve essere gestita, il numero ideale di segmenti è 3-4 e poi ci si espande in maniera graduale fino a raggiungere il numero ottimale;
3. Non devi servire ogni segmento, il prodotto che crei dovrebbe essere coerente con gli obiettivi generali ed economici della tua azienda. Un segmento deve essere visto come un investimento;
4. Descrivi ogni segmento in dettaglio e cerca criteri evidenti nel comportamento del segmento per poter customizzare il più possibile;

Quale è il modo migliore per definire le caratteristiche migliori di un prodotto?

Bisogna analizzare il mercato e segmentare i bisogni, valori e WTP dei consumatori. In questo modo la segmentazione diventa la guida della creazione del prodotto.

Quale è una delle prime cose che si deve valutare nell'elaborazione di un prezzo per un prodotto?

Una dele prime cose da valutare è la volontà di pagare per il nuovo prodotto in questione da parte dei consumatori, questa deve essere messa al centro del processo di creazione del nuovo prodotto.

Quelli mostrati nella tabella sono i 4 tipi di problemi in termini di #pricing che si possono incontrare nella creazione di un prodotto.

Tra i problemi che si verificano più di frequente nelle startup abbiamo il fenomeno del #featureshock oppure dell' #undead

Si ha un problema di #featureshock nel momento in cui si cerca di inserire troppe funzioni all'interno di un prodotto.

Così facendo si incorre nella situazione in cui cercando una soluzione "unica per tutti" si crea una soluzione che accontenta nessuno ed il cui valore è inferiore al valore delle sue singole parti. In questo modo tutte le caratteristiche si annullano tra loro e ci si ritrova con un prodotto che inoltre è nella maggior parte dei casi:

• costoso da creare;
• complicato da creare;
• difficile da spiegare;
• troppo costoso da acquistare

Il caso del problema di #minivation è quello in cui il prodotto non raggiunge né il massimo del potenziale di mercato né il massimo del potenziale di prezzo. Le aziende che cadono in questa trappola sono aziende che danno al proprio prodotto un prezzo più basso di quanto sia effettivamente il suo valore ed in questo modo rinunciano a dei guadagni.

Ci si ritrova in un caso di #hiddengem quando si ha un'idea innovativa, addirittura rivoluzionaria, ma non si riesce a riconoscere sia la portata di impatto dell'idea sia a darle il giusto valore.

In questo modo ci si ritrova con trascurare l'idea non riuscendo mai a portarla sul mercato, oppure si decide in maniera volontaria di non farla evolvere mai.

Un prodotto #undead è semplicemente un prodotto che ancora infesta il mercato ma che ha una richiesta quasi inesistente.

In che modo si può capire se ci si ritrova a lavorare con un prodotto #undead ?

Si può capire che ci si ritrova con un prodotto di questo tipo se si diviene sempre più illusi riguardo il prodotto e si odia e disprezza ogni prova che vada contro le proprie convinzioni.

Si cerca di resistere all'oggettività e si continua ad investire tempo, emozioni ed altre risorse. Una volta che il prodotto è poi sul mercato il team sales e marketing non riescono a piazzarlo né farci alcuna vendita, spesso sbagliando il target.

Ci sono alcuni miti riguardo l'elaborazione del #pricing.

La valutazione della volontà di pagamento da parte dei clienti è una delle valutazioni più importanti da fare quando si decide il prezzo di un prodotto. Ci riferiamo ad essa con #WTP.

Dei 4 problemi di #pricing discussi in questo libro, una #WTP effettuata nelle fasi iniziali del progetto è determinante e capace di evitare il manifestarsi di TUTTI I PROBLEMI DI PREZZO.

Per poter capire questa #WTP è essenzialmente necessario se effettivamente i consumatori danno valore al tuo prodotto oppure no, un valore economico, si intende.

Questo è un framework che si può utilizzare per stabilire la #WTP riguardo un prodotto.

1. Fare domande di questo tipo, volte a verificare la probabilità di acquisto in maniera diretta:

• Quanto pensi possa essere un prezzo accettabile per questo prodotto?
• Quanto pensi possa essere un prezzo esagerato per questo prodotto?
• Quanto pensi possa essere un prezzo proibitivo per questo prodotto?
• Compreresti questo prodotto alla cifra di..?

1. Domande volte a verificare la probabilità di acquisto in maniera indiretta:

• Su una scala da 1 a 5, dove 1 è "Non comprerei mai questo prodotto" e 5 è "Lo comprerei sicuramente" che voto daresti a questo prodotto? Se il voto è <= di 3 abbassa il prezzo e riprova;

1. Crea un gruppo di feature del prodotto e chiedi alle persone di metterle in ordine dalla più valida alla meno valida, usa 5 gruppi di caratteristiche;
2. Dai una lista delle caratteristiche alle persone e chiedigli di creare il loro "prodotto ideale" con le caratteristiche che gli hai fornito, ad ogni caratteristica aggiunta aumenta il prezzo, vedi dove si fermano nel processo di aggiunta;
3. Testa diverse configurazioni di caratteristiche, cambiando configurazione e prezzo, di solito questo test richiede software o consulenti per poter essere effettuato, i risultati però sono validissimi.

https://www.youtube.com/watch?v=zjZAdPX6ek0

Osculatory targets or plaques were created on pages to give priests

Most modern people don't touch or kiss their books this way and we're often taught not to touch or write in our texts. Digital screen culture is giving us a new tactile touching with our digital texts that we haven't had since the time of the manuscript.

https://www.academia.edu/28540354/The_commonplace_book_miscellany_assignment_revised

This is definitely the harder part of the practice, but daily, weekly, monthly, quarterly, and annual reviews can definitely help.

To start I primarily focused on 3-5 broader sub-topics of things I felt were most important to me and always did those first. This helps to begin aggregating things and making a bigger difference. The rest of my smaller "fleeting" notes I didn't worry so much about and left to either come back to later or just allow them to sit there.

I think Sonke Ahrens' book How to Take Smart Notes was fairly helpful in laying this out.

Incidentally the spaced repetition of review is also good for your memory of the things you find important.

I love this outline/syllabus for creating a commonplace book (as a potential replacement for a term paper).

I'd be curious to see those who are using Hypothes.is as a communal reading tool in coursework utilize this outline (or similar ones) in combination with their annotation practices.

Curating one's annotations and placing them into a commonplace book or zettelkasten would be a fantastic rhetorical exercise to extend the value of one's notes and ideas.

Based on these headings, I think it would be quite interesting to read her commonplace, but I suspect the heading Cannibalism is a sly side-reference to Montaigne's own "Des cannibales".

Public link to the document: https://docdrop.org/pdf/Creating-a-Commonplace-Book---Kennedy-Colleen-E_-0r3r1.pdf/

Focus on some of the conscious choices, organization and curation are pieces missing from modern digital note taking space in talking about digital gardens and zettelkasten.

She's a bit over-prescriptive here in terms of the form a commonplace book should contain. In particular, she seems to be holding to the form up to the 17th Century. Personally in a classroom exercise, I wouldn't include this particular limitation.

One might also suggest the use of John Locke's method here: See: https://publicdomainreview.org/collection/john-lockes-method-for-common-place-books-1685

sources to add to my reading list, if not already there

An example of a teacher using index cards as a "low stakes" commonplace. The added benefit is that they can be passed around and shared as well.

I'm not the only one who's thought this. Pinterest, Facebook, twitter, (and other social media and bookmarking software) can be considered a form of commonplace.

Some interesting finds Josh.

Related to some of the bullet journal (aka BuJo) and journaling space you will eventually come across the idea of "morning pages" which is a technique where you spend a block of time (usually in the morning, but ideally just before you want to do your creative thinking work) where you write for a set amount of time or number of pages. The goal of this method (and to some extent bullet journaling) is to clear the cruft and extraneous details out of your head to be able to better prioritize and focus on your creative work. There's a relatively large group of people doing this as a technique, so even knowing the phrase can help one to find the literature.

Tangentially related to this and memory (via our old friend rhetoric), I've been doing some significant research into the commonplace book tradition and general note taking with an eye towards knowledge acquisition, creation, and spaced repetition systems. This has led into research into the areas of the zettelkasten, digital note taking, digital gardens and the like. All fascinating areas which overlap memory via rhetoric. I suspect that many mnemonists in the Renaissance used commonplace books as physical written memory palaces, though I've yet to find anything in my research that directly links them other than the relationship they have in the long tradition of rhetoric in Western culture. Since you mention music and writing lyrics, I recently noted that Eminem has a commonplace technique which he calls "stacking ammo" by which he compiles ideas for his lyrics. His method is certainly less structured than a traditional commonplace book, but the overall form traces back to our friends Aristotle, Cicero, and Quintilian.

If you delve into some of the Bullet Journal and journaling literature you'll find a subculture of people (YouTube has hundreds of people with entire channels dedicated to the topic) who write into their daily/weekly planners and decorate them with stickers, washi tape, photos, calligraphy, drawings, etc. I've called some of this "productivity porn" before, but if you search commonplace book on Instagram or Pinterest you'll find examples of people whose journals and notes are becoming physical memory palaces where the visuals are likely helping them remember portions of their lives or what they're writing. The stickers and images to some extent are serving the purpose of drolleries seen in Medieval manuscripts as mnemonic devices.

And finally, tangentially related to all of this is another interesting sub-genre of memory and note taking called sketchnotes which combines active listening, writing, and drawing into a mnemonic related note taking activity. I'm actually a bit surprised to find so little on the technique here on the forum. Searching for sketchnotes on social media will provide lots of examples and there are many "What are sketchnotes" short videos on YouTube that will give you an idea of what's going on. Many of these talk about a memory component, but not being mired into the sub-topic of rhetoric, they're usually not using the same framings we would (here on the forum), though the effects one might expect are the same.

Some related richer resources for these areas, to help people from going down the rabbit hole within the performative social media spaces:

• How to Take Smart Notes: One Simple Technique to Boost Writing, Learning and Thinking–for Students, Academics and Nonfiction Book Writers by Sönke Ahrens
  • This touches on note taking within a zettelkasten framing, but is also applicable to the commonplace book tradition
• Sketchnote Handbook, The: the illustrated guide to visual note taking by Mike Rohde
  • This is one of the bibles in the space and gives a solid overview of what, why, how, etc.
• A Brief History & Ethos of the Digital Garden by Maggie Appleton

Ebooks Are an Abomination: If you hate them, it’s not your fault. by Ian Bogost in The Atlantic https://www.theatlantic.com/books/archive/2021/09/why-are-ebooks-so-terrible/620068/

Ian Bogost has a nice look at the UI affordances and areas for growth in the e-reading space.

This is related to an idea that Tom Critchlow was trying to get at a bit the other day. It would definitely be interesting in this sort of setting.

Has anyone built a generalizable text zoom JavaScript library that let's you progressively summarize an article as you zoom in and out?<br><br>(Why yes I am procrastinating my to-do list. You?)

— Tom Critchlow (@tomcritchlow) September 17, 2021

I do dislike the running headers of digital copies of books as most annotation tools want to capture those headers in the annotation.

It would be nice if they were marked up in an Aria-like method so that annotation software would semantically know to ignore them.

Intriguing reference of a book as a memory palace here.

The verso/recto and top/middle/bottom is a piece of digital books that I do miss from the physical versions as it serves as a mnemonic journey for me to be able to remember what was where.

I wonder if Ian Bogost uses the method of loci?

It would be quite nice if a digital reader would allow actual writing in the margins, or even overlaying the text itself and then allowing the looking at the two separately.

I do quite like the infinite annotation space that Hypothes.is gives me on a laptop. I wish there were UI for it on a Kindle in a more usable and forgiving way. The digital keyboard on Kindle Paperwhite is miserable. I've noticed that I generally prefer reading and annotating on desktop in a browser now for general ease-of-use.

Also, I don't see enough use of mise en abyme. This is a good one.

In Western art history, mise en abyme (French pronunciation: ​[miz ɑ̃n‿abim]; also mise en abîme) is a formal technique of placing a copy of an image within itself, often in a way that suggests an infinitely recurring sequence. In film theory and literary theory, it refers to the technique of inserting a story within a story. The term is derived from heraldry and literally means "placed into abyss". It was first appropriated for modern criticism by the French author André Gide.

This may be the first time I've seen uncanny valley applied to a topic other than recognizing people versus robots or related simulacra.

It is an odd circumstance that tail bands are still used on modern books that don't need them. From a manufacturing standpoint, the decrease in cost would dictate they disappear, however they must add some level of bookiness that they're worth that cost.

Aside from reading words to put ideas into my brain, one of the reasons I like to read digital words is that the bigger value proposition for me is an easier method to add annotations to what I'm reading and then to be able to manipulate those notes after-the-fact. I've transcended books and the manual methods of note taking. Until I come up with a better word for it, digital commonplacing seems to be a useful shorthand for this new pattern of reading.

early book prototypes

The number of quotes and passages here makes me wonder what his sources were and how he came to them?

Did he keep a commonplace book and collect references on time? Find them via other's or from published collections? The number and types of them, particularly in the non-technical literature he's citing makes me think that something like a commonplace pattern is being leveraged here.

Several Movements from Georg Christoph Lichtenberg's 'Scrapbooks' ('Sudelbücher'), Op. 37a: IX.

https://v1.sonarmp3.net/descargar-mp3/several-movements-from-georg-christoph-lichtenberg-s-scrapbooks-sudelbucher-op-37a-ix-koan-4a0nKvUN

Music for waste books! :)

Perhaps this is some of the value behind the ability to resort index cards within a zettelkasten over the prior staticness of the commonplace tradition? The ideas aren't anchored to the page, but can be moved around, rearranged.

https://www.library.upenn.edu/about/exhibits-events/ljs_symposium14

https://thinkingabouttoolsforthought.com/episode-005-interview-with-chris-aldrich/

https://thinkingabouttoolsforthought.com/wp-content/uploads/2021/09/Thinking_About_Tools_For_Thought_Ep_005.mp3

This didn't turn out too badly for a half an hour. As ever I dislike listening to my own voice.

https://via.hypothes.is/https://finiteeyes.net/pedagogy/extending-the-mind/

A well written review of Annie Murphy Paul's The Extended Mind. Matthew Cheney has distilled a lot out of the book from his notes with particular application to improving pedagogy.

I definitely want to read this with relation to not only using it to improve teaching, but with respect to mnemotechniques and the methods oral and indigenous societies may have either had things right or wrong and what Western culture may have lost as a result. I'm also particularly interested in it for its applications to the use of commonplace books and zettelkasten as methods of extending the mind and tools for thought.

The history of rhetoric is littered with suggestions to imitate. Early commonplace book handbooks encouraged it heavily.

Cross reference: https://hyp.is/mCsl9voQEeuP3t8jNOyAvw/maggieappleton.com/echo-narcissus

This is certainly what is happening in the commonplace book tradition and even more explicitly in the zettelkasten tradition.

What other methods of offloading exist besides writing and speaking? Hand gestures? Dance? What hidden modalities of offloading might indigenous societies use that Western culture might not be cognizant of?

Often journaling or writing in a diary is a often a means of offloading the psychological cruft of one's day to be able to start afresh.

This is some of the philosophy behind creating so-called "morning pages".

https://www.youtube.com/watch?v=jfXE6VCBo3k

This boils down to distilling one's notes down to something smaller.

The word "niche" here provides a window into how much of our cultural history we've really lost.

Book review (and cultural commentary) on Alex Beam's A Great Idea at the Time, (Public Affairs, 2008).

what a lovely sentence

How does one keep the spirit of these older books alive? Is it only by subsuming into and expanding upon a larger body of common knowledge?

What do they still have to teach us?

Just the title "A Great Idea at the Time" makes me wonder if this project didn't help speed along the creation of the dullness of the humanities and thereby attempt to kill it?

What might they have done differently to better highlight the joy and fun of these works to have better encouraged it.

Too often reformers reform all the joy out of things.

https://en.wikipedia.org/wiki/Confession_album

Interesting historical personal document type. This feels like it has some influence within the realm of the commonplace book tradition.

Is there a way to revive these in an internet age and nudge them along with webmentions?

https://github.com/piperhaywood/commonplace-wp-theme

How awesome is this?! A custom WordPress theme for your online commonplace book.

https://nicksimson.com/posts/2021-commonplace-books/

Introductory post about how Nick has found and begun looking at digital commonplace books.

https://thinkingabouttoolsforthought.com/episode-001-introduction/

https://thinkingabouttoolsforthought.com/wp-content/uploads/2021/08/Thinking_About_Tools_For_Thought_Ep_001.mp3

Certainement... I wish I had a commonplace ceiling!

https://www.academia.edu/35101285/Creating_a_Commonplace_Book_CPB_

An interesting looking assignment for creating a commonplace book.

Annotations for the .pdf document available here: https://hyp.is/B7BXuArgEeyJB5PFTw2x2A/docdrop.org/download_annotation_doc/Creating-a-Commonplace-Book---Kennedy-Colleen-E_-0r3r1.pdf

https://medium.com/kens-commonplace-book/about

An example of a digital commonplace on Medium.com