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Reframing loss as gain is one strategy worth exploring for behavior change. Also explore social tipping points of complex contagion.

Climate change requires large investment in behavior change. It is a case of complex contagion, not simple contagion. Wide bridges are the key to bringing about social tipping points of complex contagion.

Putting people beyond the pale creates a social contagion of sorts. It would be interesting to look at these cases from the perspective of public health and view these as disease. What information falls out of doing this? How does this model change?

From Applebaum's perspective that these cases may help sow the seeds of authoritarianism, could they be viewed as something like an initial case of untreated syphilis and authoritarianism becomes a version of festered stage three syphilis.

What other things may stem from these effects as second and third order problems from a complexity theory perspective?

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Cf ROGD

Bystander intervention could be contagious much like other healthy or unhealthy behavior is; we know obesity is contagious. Bystander intervention could travel as well.