I chose this article, because it is timely, relevant, easy-to-follow (because it is intuitive), and innovative (using data sources, Twitter, and an innovative method, textual analysis). I hope you enjoy the reading. Please follow my annotations (comments + questions) and respond to the questions I pose. Try to answer them in your own words.

hetero-normative ideology.

The Californian Ideology basically defines the idea of free spirit as a result decreases the powers of both the nation and the state.

I too believe this is common sense. This is why I am always struck by how tightly people hold to the 'pull yourself up by your bootstaps' model of thinking. It also reveals how you can tell ideology from practice. Those who profess the bootstraps also move their children to good schools and neighborhoods b/c they know this is common sense. Does this make sense?

A set of beliefs that justifies the division of labor, wealth and social relations in society. They act to explain away the real negative experiences with the system it underlies while glorifying it. Functions to maintain subordination of the productive class to the owner class.

Let us identify what we mean by "insiders"

Those who are close to power.

Her name is Stacy Savides Sullivan. She was already Google’s HR director by the time the CCO title was added to her position, in 2006. Somewhat surprising that Sullivan’d disagree with Teller, given her alleged role:

Part of her job is to protect key parts of Google’s scrappy, open-source cultural core as the company has evolved into a massive multinational.

And her own description:

"I work with employees around the world to figure out ways to maintain and enhance and develop our culture and how to keep the core values we had in the very beginning–a flat organization, a lack of hierarchy, a collaborative environment–to keep these as we continue to grow and spread them and filtrate them into our new offices around the world.

Though “failure bonuses” may sound a bit far-fetched in the abstract, they do fit with most everything else we know about Googloids’ “corporate culture” (and the Silicon Valley Ideology (aka Silicon Valley Narrative), more generally).

Glad Anglophone prescriptivists aren’t having their way. If they did, chances are that the language would have a similar fate to German as a colonial language. Chances are that a predilection for normative language has greatly impacted language insecurity among Francophones.

Thesis I provides us with an explanation of the relationship between ideology and real (material) existence.

This is also the source of so much hate toward Republicans spouted by Democrats. It's not uncommon to hear about Republicans who "vote against their own interest". However, voting against one's own interests is a radical and amazing thing to do. If everyone who held significant privilege and power voted against their own interests we might have a more equitable world.