This game is more complicated and, at least at first glance, a bit more obtuse.  But in the good sense of obtuse. The strategies are not clearly evident from the rules read and certainly not through the first play(s).

Strategy is important because the resources available to achieve these goals are usually limited. Strategy generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions.[3] A strategy describes how the ends (goals) will be achieved by the means (resources). Strategy can be intended or can emerge as a pattern of activity as the organization adapts to its environment or competes.[4] It involves activities such as strategic planning and strategic thinking.[5]

How to Build an Effective Marketing Strategy for Your Business?EveryDesignsFeb 17 · 4 min readHaving an effective marketing strategy is very important for your business. Marketing is a tool that has the potential of growing your business exponentially. In an effort to outrank competitors, the business tries to plan a marketing strategy that exceeds the marketing budget for your brand.As a strategic planner, you would want to have a strategy that helps your business in gaining potential clients, therefore, we bring you the best marketing strategy for your business-Top 5 Effective Marketing Strategy for Your BusinessFor any business, there are many different channels to market their business. Every business uses these channels differently, but there are some channels that are supposed to be the best and give the best ROI. The following are the top 5 best marketing strategies for your business-Content MarketingBill Gates, one of the richest men on the globe, said: “Content is King”. Content marketing is a relatively new marketing strategy that uses content that provides value to the user.This type of marketing involves creating and sharing content like a blog, video, social media post, and other helpful content. By sharing this content, your business can expand its approach and brand your business.Since this type of marketing involves content creating and sharing you would need to focus more on content quality over content quantity. One viral post is enough for your brand to kickstart your business.Photo by Kaleidico on UnsplashIf you are a startup and do not have a team that can produce quality content, you can outsource or hire a freelancer to do that. You need a content writer to produce content and graphic design services that can produce good graphics to support your content.Email MarketingEmail Marketing is a method of sending business emails and emails about your business to your customers. Sending emails to clients with discounts, blog posts, and promotional emails to the clients to help your customers to find your services again.If you have their email with you then it is them who put it there, therefore, you surely know that they are interested in your services. You can target them again and again until you sell them.Photo by Webaroo on UnsplashIf you have already made a sale with them, then you can re-target them with an offer. So, email marketing is the best method to make your business grow.Use User-Generated ContentUser-generated content is content-generated by your customers. Online platforms like social media, review platforms, websites are one of the most used platforms by people.You can use review, blog, video, etc. generated by your customers to feature it on your social media or on your blog platform.There are a lot of benefits when it comes to using this type of approach. You can get content and your customers would feel appreciated for you featuring their content.This way you can get loyal customers for life and the customers who see the featured content themselves would generate this type of content in expectation of getting featured. You can repeat this step with as many customers as you can.Influencer MarketingInfluencers are people who have a good social media reach. You can partner with influencers in your field and get their audience to see your business. The influencer’s audience trusts the influencer and you can dwell on this feature and have them recommend your product. In exchange, you can provide money, discounts, free products, etc.Digital MarketingDigital marketing is the best marketing field for customers. The online world is an ever-expanding world with a lot of potential. People spend hours online on social media and Google, whenever you need to search anything, you simply search it on Google. Isn’t it?You just need a website design with good UX/UI and you are good. You can use digital marketing to market your business online and build an online store or service business.The importance of digital marketing is of primordial importance in this era as most of the business has already turned online, therefore, you should also.ConclusionFor an effective marketing strategy, you must plan your way out. You can use these channels to market your business but, you should never be limited to these channels. There are a lot of other channels where you can find potential customers.Marking StrategyEffective Marketing

How to Build a Successful Graphic Design Strategy for Your Business? February 15, 2020 Shiv Graphic Design A successful business needs a successful graphic design strategy. A strategy helps the business in taking necessary action and adequate guidance to increase business growth. There are a lot of factors that go into building an effective business strategy, but, when it comes to graphic design strategy, it’s all about the visuals and representing your business visually to your customers. This guide will help you in building a successful graphic design strategy that can skyrocket your business growth, but, before that let’s find what does an effective graphic design strategy means. What Does an Effective Graphic Design Strategy Mean? Graphic design is a creative piece that is visually appealing to look at and when you strategize the production and display for the graphic design then it is called a graphic design strategy. The purpose of having a defined graphic design strategy is to deliver a clear brand message among your audience. It is all about visual branding and creating a visual presence among your clients. The idea behind having a strategy is to integrate business with a creative visual idea to promote business growth. Why Does Graphic Design Strategy Matter For Your Business? Graphic design plays an important role in business and commerce. Design is more than aesthetic but a way of communication that helps viewers in understanding the underlying concept of design. Business uses graphic design in a variety of areas like website design, logo design, business card design, flyer design, etc. the objective of using these tools is to inform the viewers about the business. When a piece of information is shared via audio, three days later the percentage of data retention is just 10%, whereas, when the same information is presented visually, three days later the percentage of data retention is 65%. It provides us clear evidence of how important visuals are for a business. An Infographic design that is one of the most used visual marketing tools and uses visual graphics heavily has the potential of increasing the website traffic by 12%, which is a significant amount of growth. Here is the Guide on Building an Effective Graphic Design Strategy for Your Business Display Your Brand Identity Your brand identity is the key to success, therefore, it becomes important for your business to display the brand identity with pride. A strong brand identity attracts customers automatically and customers tend to trust you more. Graphic design helps in establishing a groundwork for a business to brand its business. Branding enhances business outreach and ensures a brand is recognized easily. When a business works more on the branding part rather than the sales part, the business tends to grow with a “J-curve”. The reason for this is the influence of branding on the customers and the decision to purchase the product or services. Create the Awareness of Your Brand A graphic design element like flyer, poster, business card, logo design,  etc. address the clients about the business. The purpose of using these elements is to create brand awareness.  Brand awareness is how easily your brand is recognized by potential customers. To understand the effect of this factor, we have to dig deep into the psychological factor behind brand awareness. The psychology behind creating brand awareness is to establish positive memory among the customers interacting with the brand. People tend to trust those who they are familiar with, therefore, it becomes important for a business to become familiar with the customers. In psychology, this is called the mere-exposure effect and in layman’s term, it is called the familiarity principle. According to this principle, people tend to develop a preference for things merely because they are familiar with them. You can use this psychological phenomenon to your advantage and use visual designs to advertise and make people aware of your brand. Stand Apart From Your Competitors The market is always competitive and is constantly changing as time passes. It becomes a hefty challenge for a business to adapt according to the needs of the consumers. If a business does not adapt to the market then people are going to reject the product, no matter how good your product is. You always have to play by market rules otherwise you are going to lose. You can take the example of Nokia, which was the best selling mobile phone manufacturer when feature phones were at their brink, but Nokia failed. There were many factors that collectively made Nokia a failure but the primary one is the refusal of adaptability to the market. When other smartphone sellers were providing users with an Android smartphone, Nokia was still providing a Symbian based smartphone. When you are up to date with the technology, you could stand apart from your competitors and provide your customers with unique and new technology. Graphic design can help you in designing the framework of the product.  You can change your website design to enhance your User experience by optimizing the user interface. When you focus your attention on these factors, you could create a difference in your service and your competitor service, which helps you in standing apart from them. Advertise Your Business to Potential Customers You can have a revolutionary business idea, but if your customers do not know about it, then what’s the benefit. This is where advertisement comes into play. The advertising market is around $1.2 trillion which is expected to grow at an average pace of 5%. A professional graphic designer can help you in your campaigns by designing advertisement materials like billboard design, flyer designs, etc. Designing these elements is essential as the attention span of the viewers is very limited to 3-5 seconds and the job of the design is to deliver the brand message within this time limit. Graphic design uses visual hierarchy and other design concepts to either increase the attention time span or to deliver the message fast and sometimes do both. When you can increase these factors, you can influence the viewer into buying your product. Use Social Media to Engage With Customers Using social media for your business is essential in this day and age because of the user base this platform offers. There are 3.5 billion social media users worldwide and on average, a user spends 3 hours on social media. One of the main content on  Social media is images, graphics, and videos. The majority of the posts you see on social media are visual content. A business can create high-quality visual content like images, videos, etc. and post it on various social media platforms to attract customers. Around 90% of the brands use social media to increase brand awareness and if you fall on the 10% of business then you are missing out on a big opportunity, therefore, to brand your business, you would need to have social media marketing on point. Now, that being said, one of the main aspects of social media is the use of graphics and media. Your investment in media content can be easily recoverable if you can provide quality over quantity, therefore, it is recommended that you post shareable content that has the potential of going viral. How to Effectively Implement the Graphic Design Strategy? Any strategy whether it’s a graphic design strategy or a business strategy needs to have adequate planning to give direction to your team. Planning is an essential part of strategy implementation as it provides you with measurable insights that you can hold accountable. You would need Creative design services in order to have a graphic design strategy, therefore, you should choose the services accordingly. What is a design strategy in graphic design? Design strategy in graphic design refers to the integration of graphic design and businesses with each other to produce content that can be used for the benefit of the business. How does graphic design affect marketing? Graphic design is an essential element of marketing, whether its content marketing or offline marketing using a poster, flyer, etc. you need to have quality graphics to attract customers. Why is graphic design important in advertising? Graphic design is a very important part of the advertisement industry, it attracts us towards the brands. Graphic design gives a business a face that influences the brand positioning in the mind of the viewer. What is a good graphic design? Design is an artistic approach to anything which differs person to person but, when you add a business element to it then we can define good graphic designs as a design that presents the business such that it attracts customers towards the business. Shiv Edit profileHi, my name is Shiv Kumar. I’m a blogger, Digital marketer at EveryDesigns and I write on various topics including design, ecommerce, startups, digital marketing, interactive content, and much more. You know, wherever the mood goes.

Many so-called strategies are in fact goals. “We want to be the number one or number two in all the markets in which we operate” is one of those. It does not tell you what you are going to do; all it does is tell you what you hope the outcome will be. But you’ll still need a strategy to achieve it.