850 Matching Annotations
  1. Sep 2020
    1. Content designers have a strong slant to researching the UX of the content, then creating the content with that in mind. Content strategists develop systems, and the components

      To me this practice seems still broken. Content modelling, defining voice and tone etc. are strategic tasks depending on user research.

    2. Bush clearly understood the potential in managing content for a range of uses; unfortunately, the technology did not yet exist for his conceptual browsing machine. But it did sow the seeds for thinking about content in ways that we find familiar today.

      The reference to Bush shows, that content strategy and the history of hypertext are closely related.

    1. On this blog, we've demonstrated over and over again the power of sentiment analysis and the Topic cloud as a means of researching the attitudes, concerns, and aspirations within an audience.

      how to do and realize this strategy?

    1. Here’s a simple breakdown of what this approach might look like: January: Promote offer 1 (e.g., lead magnet) February: Promote offer 2 (e.g., giveaway) March: Promote offer 1 (e.g., lead magnet) April: Promote offer 2 (e.g., giveaway) … and so on.

      example of strategy

    2. Here are two key rules we use: Turn off the ad set if ad spend is greater than or equal to three times the cost per acquisition (ad spend ≥ 3x CPA). Restart the ad set the next day if it’s profitable.

      relation between CPA and ad spend

    3. try a simple two-step process. First, create a campaign for testing different ad copy and creative combinations. Then when you find a winning ad copy and creative combination, replicate it in a separate campaign intended to scale with different audiences.
  2. Aug 2020
    1. Malani, A., Soman, S., Asher, S., Novosad, P., Imbert, C., Tandel, V., Agarwal, A., Alomar, A., Sarker, A., Shah, D., Shen, D., Gruber, J., Sachdeva, S., Kaiser, D., & Bettencourt, L. M. A. (2020). Adaptive Control of COVID-19 Outbreaks in India: Local, Gradual, and Trigger-based Exit Paths from Lockdown (Working Paper No. 27532; Working Paper Series). National Bureau of Economic Research. https://doi.org/10.3386/w27532

  3. Jul 2020
  4. Jun 2020
  5. May 2020
    1. Arons, M. M., Hatfield, K. M., Reddy, S. C., Kimball, A., James, A., Jacobs, J. R., Taylor, J., Spicer, K., Bardossy, A. C., Oakley, L. P., Tanwar, S., Dyal, J. W., Harney, J., Chisty, Z., Bell, J. M., Methner, M., Paul, P., Carlson, C. M., McLaughlin, H. P., … Jernigan, J. A. (2020). Presymptomatic SARS-CoV-2 Infections and Transmission in a Skilled Nursing Facility. New England Journal of Medicine, NEJMoa2008457. https://doi.org/10.1056/NEJMoa2008457

  6. Apr 2020
    1. Peto, J., Alwan, N. A., Godfrey, K. M., Burgess, R. A., Hunter, D. J., Riboli, E., Romer, P., Buchan, I., Colbourn, T., Costelloe, C., Smith, G. D., Elliott, P., Ezzati, M., Gilbert, R., Gilthorpe, M. S., Foy, R., Houlston, R., Inskip, H., Lawlor, D. A., … Yao, G. L. (2020). Universal weekly testing as the UK COVID-19 lockdown exit strategy. The Lancet, 0(0). https://doi.org/10.1016/S0140-6736(20)30936-3

  7. Mar 2020
    1. Strategy is important because the resources available to achieve these goals are usually limited. Strategy generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions.[3] A strategy describes how the ends (goals) will be achieved by the means (resources). Strategy can be intended or can emerge as a pattern of activity as the organization adapts to its environment or competes.[4] It involves activities such as strategic planning and strategic thinking.[5]

      "resources...usually limited"

      Strategy

      Critically check your resources, mentally, emotionally, socially, and financially.

      • intellectual resources
      • emotional resources
      • social resources
      • financial resources
      • spiritual resources

      .

  8. Dec 2019
    1. Many so-called strategies are in fact goals. “We want to be the number one or number two in all the markets in which we operate” is one of those. It does not tell you what you are going to do; all it does is tell you what you hope the outcome will be. But you’ll still need a strategy to achieve it.
  9. Nov 2019
  10. Oct 2019
  11. Sep 2019
  12. Aug 2019
    1. I have successfully demonstrated that mice are capable of learning and generalizing consonant identityacross vowel contexts, speakers, and genders

      One reason I highly recommend doing the GRF in your second year is because you then have the strong advantage of pilot data. Even though your proposal is competing against a more established set of applications, I think (without data) having some proof of feasibility goes a long way towards demonstrating that you can actually get this shit done. You need to balance the perception that you've already 'done the project' with just letting them know you're capable of it by suggesting some next step that you need to do with the project.

    2. Awake imaging during behavior gives two additionalexperimental tools

      In the last Aim I elaborated on some future directions, in this one I'm demonstrating that I know how to get the most out of my experiments, think flexibly about the use of different data that I get from it, etc.

    3. standard meth

      "standard methods" - I don't really like this, and these techniques are very very very far from the only ways to model this data, but I make a compromise for the reviewer between depth of detail that demonstrates expertise (see my comments below the pdf, I don't think this is a good strategy) and sparseness of detail that may raise questions by leaning on collaborators in the next sentence.

  13. Jul 2019
    1. A practical example of service design thinking can be found at the Myyrmanni shopping mall in Vantaa, Finland. The management attempted to improve the customer flow to the second floor as there were queues at the landscape lifts and the KONE steel car lifts were ignored. To improve customer flow to the second floor of the mall (2010) Kone Lifts implemented their 'People Flow' Service Design Thinking by turning the Elevators into a Hall of Fame for the 'Incredibles' comic strip characters. Making their Elevators more attractive to the public solved the people flow problem. This case of service design thinking by Kone Elevator Company is used in literature as an example of extending products into services.
  14. Jun 2019
    1. trainings that include data on textbook costs and the impact on students. After the training, faculty participants are offered a stipend of $200 to provide a peer review of an existing textbook

      Add this to the slate of talks I do in the fall.